YouTube is introducing “Presents, Powered by Jewels,” which lets individuals assist creators throughout vertical livestreams.
This alerts YouTube’s push into the digital gifting area that TikTok has capitalized on for years.
Key Options
“Presents, Powered by Jewels,” is on the market for members of the YouTube Accomplice Program in the USA and provides new methods to earn cash from stay content material.
The brand new gifting system introduces two digital currencies: Jewels for viewers and Rubies for creators.
Viewers can buy Jewels in bundles to ship animated presents that seem as overlays throughout vertical livestreams.
This characteristic is just like TikTok’s in style present animations that happen throughout stay periods.
Earnings
Creators earn Rubies from these presents, with every Ruby value one cent in actual foreign money.
For instance, if a creator receives 100 Rubies, they earn $1.
To incentivize adoption, YouTube provides a 50% bonus on present earnings (as much as $1,000 per 30 days) to certified creators for the primary three months.
This bonus construction seems designed to draw creators who may at present be prioritizing TikTok livestreams for his or her digital gifting income.
Technical Necessities
The characteristic is at present restricted to:
- Vertical format livestreams solely
- U.S.-based creators within the YouTube Accomplice Program
- Creators who’ve accepted the Digital Objects Module
- U.S.-based viewers for buying Jewels
Solely cellular app customers can purchase and ship presents, however creators can obtain them whereas streaming immediately on YouTube or via third-party software program.
Retiring Tremendous Stickers
YouTube is phasing out Tremendous Stickers for vertical livestreams with the introduction of presents.
As soon as creators allow presents on their channels, Tremendous Stickers will now not be obtainable for his or her vertical stay content material.
Not like conventional monetization options similar to Tremendous Chats and channel memberships, presents don’t have a set income share since their costs can fluctuate based mostly on bundle pricing and promotional provides.
Trying Forward
YouTube is beta testing “Presents, Powered by Jewels” in the USA and plans to roll it out to extra international locations quickly.
You possibly can allow gifting via the Earn hub in YouTube Studio.
This launch represents YouTube’s direct problem to TikTok’s stay streaming monetization.
Whereas TikTok has the sting in digital gifting, YouTube’s giant consumer base and monetization infrastructure may make it a powerful competitor.
Featured Picture: Screenshot from assist.google.com, November 2024.
