With the 2024 European Parliamentary Elections quick approaching (sixth to ninth of June 2024), YouTube has outlined its newest measures to counter potential misinformation, and be certain that voters are well-informed as they head to the polls.
And the measures might be a precursor to what we are able to anticipate to see for the upcoming U.S. election, with enhanced instruments and processes designed to facilitate extra correct data stream.
First off, YouTube’s including new data panels that may direct customers within the EU to Google’s “the way to vote” and “the way to register to vote” options.
As you possibly can see within the second screenshot above, YouTube can even now direct viewers in the direction of official data on candidates once they conduct a search utilizing their identify, whereas it should additionally show reminders of the place and the way to vote within the remaining weeks of the marketing campaign.
The final picture above exhibits a brand new election day message that might be exhibited to EU customers on movies associated to the EU elections.
YouTube can even show stay outcomes on the principle web page of the web site and app, sourced from official suppliers.
When it comes to moderation, YouTube says that its international workforce of reviewers has been working for months to get forward of rising points and developments that might influence the EU elections, whereas it’ll even be making use of superior machine studying methods to detect potential points.
YouTube additionally highlights its new AI disclosure guidelines, which can assist to focus on and deter artificial content material.
Together, these measures ought to assist to offer extra transparency, and hold YouTube customers knowledgeable within the election interval. However unhealthy actors might be making an attempt to affect folks, with AI, specifically, anticipated to see an increase in utilization this yr.
As such, the EU elections will allow YouTube to check its capability to fight, which can then allow it to enact extra processes forward of future polls.
