With issues over model security on social media and in programmatic promoting re-emerging, are manufacturers, platforms or third events accountable?
Model security issues have been ramping up amongst entrepreneurs over latest months.
Some are cautious of promoting on X, previously Twitter, after Elon Musk’s lawsuit in opposition to the World Federation of Advertisers (WFA) led to the dissolution of the World Alliance for Accountable Media (GARM), whereas studies reveal advertisers are spending hundreds of thousands of {dollars} on low-quality advert placements that violate model security requirements.
For the primary time, Kantar included model security in its Media Reactions report, with Google claiming the highest spot for model security at 39%, based on the 18,000 shoppers surveyed, an incredibly low determine for the class chief.
This raises a vital query: Who’s in the end answerable for guaranteeing model security? Manufacturers, platforms, media house owners or third-party companions?
