As one other aspect of its rising video content material push, X is testing a brand new possibility that may allow customers to preserve X movies flowing by, with out having to manually swipe to the subsequent clip.
As you possibly can see in this instance, shared by X Information Each day, X is testing out a brand new “Auto Advance” possibility for video playback, which, because it sounds, would mechanically swap to the subsequent video add in-stream on the finish of every clip.
Which might make it simpler to look at X video content material in a extra “lean again” expertise, the place you possibly can simply swap it on and let it play. And with X additionally enhancing its TV connectivity, that might additionally allow you to meet up with all the highest advisable movies for you, every day, on the largest display in your own home.
Certainly, again in April, X launched its up to date Sensible TV app, which gives extra performance for TV viewing of X video content material.
Which is all a part of X’s broader “video first” content material method, that’s seen it drive important will increase in consumption of its vertical video feed, whereas additionally signing unique content material offers with a variety of broadcasters to maximise person curiosity.
X’s broader view is that if it will possibly present extra TV-like content material, that can allow it to faucet into the recognition of video engagement, evident in each different social app, which can then preserve extra customers glued to X.
And a key benefit for the app on this respect may very well be real-time protection, and its ever-growing stream of updates from information occasions.
No different platform matches X’s capability on this entrance, and as such, Auto Advance may very well be a great way to allow X customers to make amends for the information of the day, by way of movies posted to X.
Over time, X can be hoping that its Grok AI system will be capable to higher categorize content material, and supply a extra related expertise for every person. And if that works, with the ability to swap on a steady stream of personally related video clips may very well be one other strategy to sustain with the important thing information of the day in your area of interest.
Different apps have the identical perform, so it is sensible for X to comply with go well with, and supply one other manner for customers to eat video content material within the app.
Auto advance has not been launched publicly as but.
