The financial institution is experimenting with Snapchat in a bid to be on the “vanguard of what’s potential”, explains head of social media advertising Robert Anderson.
Lengthy gone are the times of monetary providers companies merely talking in company jargon to grownup audiences. Banks throughout the globe have been adopting stronger social media methods to extend their attain and relevance amongst a wider – and youthful – demographic.
NatWest has been working with Snapchat to realize “incremental attain” with a broader audience, a part of what group head of social media advertising Robert Anderson calls the advertising group’s “matrix plan”. This work has concerned testing Snapchat’s varied lenses and augmented actuality options. Whereas 80% of Snapchatters are over 18, the financial institution hopes to additionally attain a youthful era to additional its push for monetary schooling.
NatWest claims to be the primary monetary model to check a full funnel method on TikTok again in 2022, with Anderson saying Snapchat permits the group to check “a special form of connection”.
