Whereas WhatsApp has lengthy been the most important messaging platform on the planet, it’s by no means actually been a significant focus within the U.S., the place different platforms, like Messenger, have been the DM platform of selection.
Until now.
At this time, WhatsApp has introduced that it’s reached a brand new milestone of 100 million U.S. customers.
As per WhatsApp:
“It’s been a very long time since we’ve written concerning the momentum of WhatsApp and at the moment we have now some thrilling information to share. As of this month, WhatsApp now has 100 million customers in america. This milestone has been a very long time coming and it proves that WhatsApp is the answer to the cross platform divide in America. Irrespective of in case you have an iPhone or Android, individuals need non-public and safe messaging that works effectively for everybody and that’s what we do finest.”
To be clear, Messenger nonetheless has many extra U.S. customers, at near 200 million actives.
However WhatsApp has been on the rise of late, as extra individuals look to boost their privateness, and be sure that others can’t eavesdrop on their non-public conversations.
Which, general, is turning into an even bigger focus. Today, fewer individuals are posting updates to their social media profiles, as they as an alternative decide to keep up extra unique, intimate messaging chats with pals.
The novelty of sharing with all people has worn off, because of the permanence of social media posts, in addition to angst and argument within the feedback. For a lot of, it’s higher to simply keep on with their pals, and that, mixed with rising concern round information privateness, has seen a gradual stream of customers downloading WhatsApp.
WhatsApp’s additionally good for cross-border communications, as probably the most used international messaging app, whereas it additionally continues so as to add new options, enhancing its providing.
This new milestone is a testomony to this, and it’s attention-grabbing to contemplate the expanded messaging shift, and the way which may relate to your advertising technique.
And when you can’t promote on WhatsApp, you may drive dialog within the app through Click on to Message adverts, whereas you too can create WhatsApp teams and communities to solidify connection along with your viewers.
It’s one thing to contemplate, as a result of because the numbers present, your audience is more and more more likely to be lively within the app.
