If you happen to observe social media advertising and marketing information (which presumably you do should you’re studying this), you’ve little question learn a number of tales about APIs, largely in relation to third-party purposes.
However should you’re not a programmer, it’s possible you’ll not perceive what an API is, and the way it pertains to digital advertising and marketing methods.
To supply some extra perception on this, the staff from Salesforce have put collectively this infographic, which takes a broader take a look at the assorted methods through which APIs can be utilized.
It might assist you to higher contextualize extra API-related dialogue.
