Currys has captured Gen Z by TikTok because it goals to shift its model perceptions and attain a broader demographic.
Currys has been a staple of the excessive road for many years, however its social media group is popping to TikTok to succeed in a brand new viewers.
Leaping on Gen Z and millennial traits on the social media platform, together with one the place the merchandise in-store are described in humorous, fashionable phrases amongst younger folks, it has morphed its identification from a daily tech model to a relatable and humorous face on a Gen Z-dominated platform. Its highest performing video of all time, the place the group made pancakes in an air fryer, reached 10 million views on the app.
On the helm of its social technique is Ryan Todd, who joined Currys as its senior social media supervisor three years in the past, and began rising its TikTok technique six months after that. He says the model’s success has “snowballed”, and he “by no means thought they’d be capable to begin a worldwide development”, as manufacturers resembling Wired and Mercedes-AMG F1 have hopped onto the concepts.
