Having already notched up 700% gross sales development on TikTok Store, Hair Syrup is in search of greater and higher methods to broaden its model in 2025.
Lucie Macleod skilled the facility of natural TikTok advertising and marketing first-hand after her enterprise went viral in lockdown.
Nonetheless, you could have noticed pre-wash hair oil model Hair Syrup on yesterday’s (30 January) episode of BBC Dragons’ Den. Macleod began the enterprise with £600 at college in 2020, when she was searching for take care of her personal hair. Since then, the model has grown to a workforce of 16 and is projected to have an estimated annual turnover of £6.5m by 2026.
“I created a TikTok in lockdown speaking about my hair journey and talked about the oils, and folks have been begging me to promote them a bottle of the oil. Prospects began utilizing the product and their movies have been going viral and, earlier than I knew it, we have been fairly a giant firm,” says Macleod, who heads up the advertising and marketing with two assistants.
