Advocating the necessity to “combat on your venture” on the subject of social, NYX’s comms director discusses the worth of selecting influencers “correctly”.
NYX Skilled Make-up isn’t any stranger to utilizing social media advertising and marketing, with an Instagram web page boasting 14.5 million followers and a TikTok web page standing at 20.5 million likes.
NYX France boosted flat gross sales by 20% and elevated model consciousness by 11% with ‘#TrueIDCard’, a creator-led marketing campaign targeted on self-image and id designed to indicate how individuals are compelled to erase their true identities on their ID card picture.
“NYX Skilled Make-up is basically about Gen Z,” says Sarah Kanapa, communications director at NYX, who defines #TrueIDCard as a Gen Z-focused marketing campaign.
