Chase CMO Deborah Keay reveals how Chase is repositioning whereas growing buyer focus and utilizing partnerships to succeed in communities.
Chase, the American financial institution owned by finance big JPMorgan, has been a longtime model within the US since 2000, however that was no assure of success when it launched right into a aggressive banking class within the UK again in 2021.
Celebrating its three-year anniversary within the UK this month, Chase has reached over 2 million clients and amassed £20bn in financial institution deposits, whereas doubling its model consciousness to 79%. It’s a constructive begin however CMO Deborah Keay doesn’t need the model to relaxation on its laurels and has massive plans for the digital financial institution’s future.
