Very has labored with System1 to develop a exact strategy to TikTok pre-testing, because the retailer appears to be like to “speed up development” in 2025.
While you consider flamingos, chances are high chances are you’ll consider Very.
The net retailer launched its ‘Let’s Make It Sparkle’ platform in November 2023 and with it launched three model characters – flamingos Kerry, Terry and Cherry – a theme it carried into Christmas 2024.
Chief buyer officer Jessica Myers explains that having spent the yr “doubling down on delivering consistency with the model platform”, Very adopted up with the introduction of flamingo youngsters Coral and Otis.
With its model characters firmly cemented in customers’ minds, social media has change into a key a part of Very’s technique, knowledgeable by buyer demographics.
