Podcasts are the proper medium for protecting updated with the place the search engine optimization trade is headed.
A bigger variety of podcasts this 12 months are producing content material with unique takes on each aspect of search advertising and marketing.
The next search engine optimization podcasts had been chosen for his or her helpfulness, deep insights, and their common publishing schedule.
Each podcast on this listing is a winner.
1. Search Engine Journal Present
The Search Engine Journal Present takes a deep dive into nearly each facet of search advertising and marketing, together with content material, technical search engine optimization tendencies, paid search, and native search – and it at all times retains a watch on what’s hitting the search trade within the close to future.
Host Loren Baker is the founding father of each Search Engine Journal and the digital advertising and marketing and growth company Basis Digital. With 20+ years of search advertising and marketing expertise, Loren’s interviews and conversations are at all times knowledgeable and are available from a spot of expertise and information.
Current exhibits lined these matters:
If you happen to’re new to the Search Engine Journal Present, you’re in for a deal with as a result of there are a whole bunch of episodes to hearken to.
Take heed to new episodes on Apple Podcasts, Google Play, Spotify, and TuneIn.
2. SERPs Up
- Hosts: Crystal Carter & Mordy Oberstein.
SERPs Up is the Wix search engine optimization podcast that focuses on well-liked matters related to look entrepreneurs at each stage of experience.
Count on to hearken to conversations about new and trending matters, like investigating whether or not AI content material truly ranks, in addition to extra evergreen matters, reminiscent of discovering the precise content material combine.
Current podcasts additionally talk about whether or not professional opinions in content material are essential and a dialog with Martha Van Berkel, founding father of Schema App, about structured information.
Martha is likely one of the most knowledgeable individuals I do know on the subject of structured information, in order that episode actually exhibits how SERPs Up has the experience behind it to ship podcasts which might be effectively value listening to.
Take heed to the SERPs Up podcast on Amazon, Apple, Google Podcasts, and Spotify
3. Conversion Monitoring Playbook
- Host: Brad Redding, Founder & CEO at Elevar.
Search rankings are sometimes the best precedence for search engine optimization, adopted by natural visitors, bounce charges, and different related metrics.
It’s too simple to overlook that the primary KPI is conversions and the way a lot cash the enterprise is incomes. Every part about search engine optimization finally ends with the dual objectives of conversions and earnings.
That’s why Elevar’s Conversion Monitoring Playbook podcast is a pure match for each search marketer to think about.
Because the podcast title signifies, its essential focus is enhancing conversion monitoring for on-line companies, together with these on platforms like Shopify.
Typical episodes concentrate on correct monitoring, analytics, the impression of privacy-related tendencies (reminiscent of iOS updates), and methods for utilizing present information to trace and assist improve conversions and enterprise objectives.
A spokesperson for Elevar shared what to anticipate from the Conversion Monitoring Playbook:
“We launch weekly episodes that dive deep into monitoring, analytics and conversion optimization. If you happen to worth data-driven methods and studying new incremental income methods, you’ll want to subscribe!”
Take heed to the Conversion Monitoring Playbook at Apple and Spotify.
4. Webcology
- Host: Jim Hedger and Kristine Schachinger.
Webcology is a long-running podcast that options the knowledge and insights of not one however two search engine optimization legends: Jim Hedger and Kristine Schachinger.
Hear alongside as they interview friends and share their insights into the newest occasions within the search advertising and marketing trade, in addition to commentary on the search advertising and marketing information you need to find out about. There’s a lot to maintain up with, nevertheless it’s simple to chop by the noise with Jim and Kristine.
Kristine Schachinger, primarily based in Las Vegas, Nevada, is a extremely skilled search marketer with twenty years within the search trade. Her depth of expertise, information of search engine optimization, and the technical facet of growth add tremendously to the Webcology podcast.
Jim Hedger is a Toronto-based search marketer with over 25 years of expertise engaged on the Web. His wide-ranging curiosity retains him in contact with present occasions, and he has a eager skill to discern and predict their impression on the search trade.
If you happen to solely hear to at least one search engine optimization podcast every week, Webcology needs to be on the prime of your listing.
Take heed to new episodes on Apple, Google Podcasts, Spotify, and RedCircle.
5. Search With Candour
- Host: Jack Chambers-Ward.
UK-based Search With Candour publishes an episode weekly that addresses matters of curiosity to look advertising and marketing professionals, reminiscent of technical search engine optimization, the usefulness of storytelling in advertising and marketing, the latest Google and Reddit settlement, and methods to make useful content material.
Company are effectively chosen for his or her experience, reminiscent of technical search engine optimization professional Beth Woodcock and Gus Pelogia, search engine optimization Product Supervisor at Certainly.
Hear on Apple, Google Podcasts, and Spotify.
6. The search engine optimization Mindset Podcast
- Hosts: Tazmin Suleman and Sarah McDowell.
The phrase “participating” has been used so usually that it has virtually misplaced its which means. However hearken to this podcast, and also you’ll agree that it holds your consideration in a means that’s certainly participating.
Hosts Tazmin and Sarah reliably publish weekly episodes. Current episodes embody “Cease Excusing Dangerous Behaviour,” a dialogue of the the reason why individuals would possibly excuse unhealthy habits and methods to cope with troublesome conversations, immediately addressing points for one’s well-being, and inspiring a respectful and constructive working atmosphere.
One other episode is devoted to figuring out and studying from trusted sources in search engine optimization, emphasizing methods to discern dependable data.
I requested Sarah concerning the origins of the podcast and what listeners ought to count on from it.
Sarah shared:
“While there are wonderful search engine optimization podcasts on the market, Tazmin and I noticed that there aren’t many who simply concentrate on comfortable abilities, private progress, and profession growth.
Sure, some contact on these matters, however we undoubtedly noticed a possibility to create a podcast that solely focuses on giving search engine optimization professionals actionable ideas and recommendation, to allow them to optimize their careers, not simply the algorithms. Tacky tagline, however true!
Go on and provides a few of our episodes a attempt!”
Take heed to the search engine optimization Mindset Podcast at Amazon Music, Apple, Google Podcasts, Spotify, and Pocket Casts.
7. The search engine optimization Rant (with Mordy Oberstein)
Host: Mordy Oberstein
I used to be fairly blown away by the search engine optimization Rant podcast. Mordy’s unconventional however fascinating matters and the high-quality friends who talk about them make this podcast a must-try for each search marketer.
Current episodes:
- How Not To Market Your SaaS Product.
- search engine optimization Testing: How one can Do It & Promote It to Shoppers.
- Is the Useful Content material Replace Faulty?
- Like It or Not, search engine optimization Requires Important Pondering.
- Ought to Google Be Extra Clear?
- The Issues with Monitoring Rank & search engine optimization.
I like what Mordy is doing as a result of he’s combining distinctive matters with actionable insights. There’s nothing fashionable about this – simply strong, helpful content material. That’s not a simple factor to do on the whole and even more durable to execute regularly.
Hear on Apple, SoundCloud, Spotify, YouTube.
8. search engine optimization Pioneers
Host: Shelley Walsh
search engine optimization Pioneers interviews trade greats who helped to formed the trade at its formation, or contributed in a major means.
Each pioneer has a special story, with loads of insights into the foundations of search engine optimization, how engines like google advanced, and what’s nonetheless related as we speak.
In each episode, the method is for the pioneer to supply a singular story after which share one thing they’ve by no means shared in public earlier than. Take heed to Dave Naylor for probably the greatest tales!
All episodes on this sequence are winners and must-listens for search entrepreneurs at each stage. John Mueller even credited the present as ‘one to observe’ on Google Search Information.
Hear and watch on YouTube.
9. Close to Memo Podcast
- Hosts: David Mihm, Greg Sterling, Mike Blumenthal.
The Close to Memo podcast covers the newest information and tendencies hitting native search in addition to masking trending matters associated to common search. Current episodes concentrate on Google Gemini, Google SGE, and loads about Google Enterprise Profile (also known as GMB).
Dave Mihm is a longtime native search professional who has been engaged on native search since earlier than Google Native was a factor. He’s a real native search professional.
Hear at: Amazon, Apple, Google Podcasts, Pandora, Spotify, YouTube.
10. Good Indicators search engine optimization Workplace Hours Podcast
- Hosts: Michael Chidzey, Jo Turnbull, Ruth Turnbull.
This podcast shares the very same identify as Google’s extra well-known podcast, which follows Google’s format of answering questions. The distinction between the 2 podcasts is that the agenda for this one is targeted on sensible, hands-on issues for anybody constructing a enterprise from our facet of the search field.
They reply questions that deal with actual issues, such because the ROI of hyperlink constructing, recommendations on dealing with inside hyperlinks, getting essentially the most out of an search engine optimization convention, and methods to decide the cheap price of a website.
- Hosts: Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Nicole Waddington.
Take heed to the contemporary views on latest search engine optimization and digital advertising and marketing information with the dynamic hosts of Advertising and marketing O’Clock.
Episodes to date in 2024 tackled the impression of Google’s latest rebranding of Views to Boards, Instagram’s new advert kind, Google’s Consent Mode V2, and updates to Microsoft Advertisements. There’s a robust dose of what’s occurring in paid search with some search engine optimization thrown in right here and there.
Their podcast is launched on a weekly schedule. Put it in your calendar and tune in to the newest episodes.
Take heed to new episodes on Apple, Stitcher, and Spotify.
12. Branded Search (And Past) search engine optimization Podcast
Search marketer Jason Barnard publishes a considering individual’s podcast on digital advertising and marketing. I actually don’t understand how he manages to publish such high-quality and insightful discussions regularly. Every episode gives a inventive perspective on search advertising and marketing that won’t be discovered elsewhere.
Current episodes embody:
- Leveraging Omnichannel Content material Design into Digital Advertising and marketing (Larry Swanson and Jason Barnard).
- Publicity – Get Recognized All over the place With Guerrilla Publicity (Jill Lublin and Jason Barnard).
- How one can Incorporate Insights in Your Branding Campaigns (Chris Kocek and Jason Barnard).
- 8 Important AI-Pushed Methods for Enterprise Progress (Isar Meitis and Jason Barnard).
Preserve a watch out for a “restricted run” of fifty five-minute unscripted podcasts known as “Rising Your Private Model with Jason Barnard,” which supply a step-by-step tutorial on methods to develop and handle your private model – primarily a category in podcast kind.
Accessible on Apple Podcasts and Spotify.
13. Google Podcast: Search Off The Document
- Hosts: Gary Illyes, John Mueller, Lizzi Sassman, Martin Splitt.
Search Off the Document is an off-the-cuff podcast about search and search engine optimization from Google’s perspective. Matters vary from a behind-the-scenes take a look at search crawlers and indexing to the concerns that went into rewriting Google’s search engine optimization Starter Information, search rating updates, and the idea of high quality in search.
Two components make Google’s podcast notable:
- Selection: There’s no different podcast that relates search and search engine optimization from the search engine’s standpoint.
- Authoritative supply: The truth that it’s created by Google is a compelling motive to tune in.
The podcasts are inclined to ramble to start with with some prolonged banter and kidding round. However as soon as the hosts get going, the insights begin.
Accessible on Apple Podcasts, Google Podcasts, and Spotify.
14. EDGE Of The Net
Edge Of The Net gives a roundup of the week’s information plus interviews with friends like Julia McCoy discussing AI content material, Greg Gifford on methods to dominate native search engine optimization, Ola King on person expertise design, and GA4 insights with Brie Anderson.
Accessible on Apple Podcasts, Google Podcasts, Spotify, and SoundCloud.
Podcasts To Preserve An Eye Out For
The next podcasts are gearing up for a brand new season. Put them in your shortlist, and prepare to be blown away.
15. WTSPodcast
- Hosts: Isaline Muelhauser and Areej AbuAli.
The Ladies in Tech search engine optimization Podcast (WTSPodcast) is a biweekly podcast that options ladies and GNC in search. The final season targeted on the enterprise facet of search engine optimization from a lady’s standpoint, and the season earlier than that one zeroed in on technical search engine optimization.
The 2024 season of the Ladies in Tech search engine optimization Podcast kicks off within the second half of this 12 months, so you’ll want to bookmark it for listening!
Take heed to Ladies in Tech search engine optimization on Apple Podcasts and Spotify.
16. Search Information You Can Use
Marie Haynes gives insights into the newest developments in search engine optimization. Though the podcast is revealed “sporadically,” she did let me know that it’ll turn out to be extra energetic within the close to future.
Hear on Apple, Spotify, YouTube
17. Azeem Digital Asks Podcast
Host: Azeem Ahmad.
UK-based Azeem presently has 76 podcasts recorded and has let me know that he has a brand new studio and can return this 12 months with a model new season.
He supplied this preview of what’s to come back:
“The podcast returns for a brand new season in 2024 – and you’ll count on even larger issues than beforehand. What initially began out as audio solely is transferring to video this 12 months.
Count on nice friends and matters linked to advertising and marketing and wider disciplines.”
2024 search engine optimization Podcast Exhibits
It’s thrilling to see so many new podcasts of remarkable high quality making the listing this 12 months.
The broad scope of matters displays the richness of search advertising and marketing and the high-quality expertise that’s placing the time in to provide such nice content material.
Extra sources:
Featured Picture: Jacob Lund/Shutterstock
