With the AI race heating up, TikTok seems to be prefer it’s getting ready to launch its personal AI chatbot to Western customers, primarily based on a latest submitting within the U.S.
In keeping with Semafor, TikTok has sought to trademark the identify “Genie” for its coming AI chatbot instrument, which might allow customers to pose questions in-stream, and get fast responses, amongst different features.
As per Semafor:
“In Might within the US, the viral video app filed to trademark the identify “Genie” for an AI chatbot software program that may, amongst different features, simulate conversations, facilitate interplay and communication between people and AI, and produce human-like speech and textual content.”
So TikTok’s trying to make it extra of a hub for its AI functionalities, with the chatbot primarily connecting customers to totally different parts of the app.
TikTok’s really been growing its AI chatbot for a while, with customers within the Philippines having access to its “Tako” chatbot instrument in Might final yr.
Although Tako, in response to TikTok, is just designed to information customers to different movies within the app, to not reply extra complicated queries.
TikTok’s next-generation chatbot would seemingly be a extra strong providing, integrating all of TikTok’s numerous AI parts into one stream.
Which might additionally embrace its generative AI search perform, which is now out there in Douyin, the Chinese language model of the app, and allows customers to maximise discovery each inside and outdoors the app.
As reported by Pandaily (in Decmeber 23):
“The ‘AI Search’ function is situated throughout the search interface of the Douyin app, alongside different search providers comparable to merchandise, group shopping for, customers, and movies. Customers solely have to enter related questions or info in ‘AI Search’ to acquire solutions generated by clever search expertise.”
TikTok’s up to date chatbot would seemingly incorporate this expanded search performance, together with TikTok’s evolving AI features, which additionally now embrace the capability to construct your individual digital people that may live-stream throughout the app.
One other factor, as indicated by Semafor, may very well be TikTok’s “StreamVoice” system, which may simulate an individual’s voice, primarily based on only a few utterances, whereas TikTok’s additionally growing AI music era processes and text-to-video creation instruments as effectively, and all of those may seemingly be built-in into an expanded chatbot providing, making it a lot simpler for TikTok customers to search out these numerous functionalities.
So whereas Meta has pushed its AI chatbot out to all of its apps, offering a brand new option to faucet into its AI instruments, TikTok would primarily be following the identical blueprint, although I believe that TikTok’s instrument can be extra targeted on practical discovery, and making it simpler for customers to entry all of its numerous instruments, versus developing with textual content summaries as responses.
As a result of that performance, on Fb and IG, doesn’t really appear that invaluable. I imply, certain, it’s superb what the newest AI instruments can produce, and it’s attention-grabbing to have the ability to, say, generate a visible, primarily based on a textual content immediate in-stream.
However actually, how many individuals are tapping on Meta’s AI search prompts to get extra information on a put up within the app?
I believe TikTok will transfer in a barely totally different path, offering a extra practical AI bot that may primarily incorporate all of its increasing AI creation instruments into one, making it simpler to attempt them out.
We could discover out quickly, with TikTok transferring to activate its “Genie” bot.
