TikTok has printed its annual “What’s Subsequent” development report, which gives a glimpse into the rising tendencies and techniques that can form the approaching yr.
Right here’s a breakdown of the important thing insights and takeaways from the report.
High 10 Takeaways From TikTok’s Report
1. Collaboration
TikTok recommends manufacturers accomplice with a variety of creators to construct extra connections.
In keeping with the report:
- 2 out of three TikTok customers admire when manufacturers collaborate with quite a lot of creators.
- Partnering with creators in numerous niches helps manufacturers attain distinctive audiences.
- Instance: Supercell’s “Squad Busters” gaming marketing campaign engaged each gamer and non-gamer creators, reaching 261 million individuals worldwide.
2. Authenticity
Authenticity in branding continues to drive success. The report highlights:
- 40% of TikTok customers discover manufacturers that showcase persona via relatable content material extra related.
- 45% of social/video platform customers say that feeling “understood” by a model enhances relevance.
- Methods like avenue interviews, behind-the-scenes content material, and storytelling will help construct authenticity on your model.
3. Numerous Views
TikTok’s report exhibits manufacturers discover success amplifying various voices and views.
Key findings embrace:
- 81% of TikTok customers say the platform introduces them to new matters and tendencies they didn’t know they favored.
- Campaigns that encourage customers to share their private tales drive engagement.
4. Feminine Bonding
TikTok’s report highlights the rise of “girlhood” matters and ladies connecting round shared experiences.
The report reveals:
- 72% of girls on TikTok really feel the platform makes it straightforward to attach with communities with an identical lived expertise.
- At the moment’s “girlhood” matters vary from pay transparency and self-care to “ASMR” hairstyles and designer splurges.
5. AI-Fueled Creativity
TikTok customers and types are embracing AI.
The report highlights:
- TikTok customers are 1.4x extra doubtless than customers on different platforms to really feel enthusiastic about Generative AI in adverts.
- Manufacturers can use TikTok’s free instruments to leverage AI.
- Instance: Lidl tapped into the trending #potaxie universe utilizing AI instruments to create new buying experiences.
6. Worth Of Feedback
TikTok’s remark sections have gotten a instrument for consumer-brand collaboration.
Key particulars embrace:
- 68% of TikTok customers imagine manufacturers ought to use feedback to know their viewers higher.
- Actual-time suggestions allows manufacturers to replace merchandise or launch new ones primarily based on shopper strategies.
- Instance: Wingstop upgraded its Sizzling Honey Rub taste to a everlasting menu merchandise after demand surged in TikTok feedback, rising buyer satisfaction.
7. Dynamic Storytelling
TikTok is driving a shift towards dynamic, multi-format storytelling.
In keeping with the report:
- 76% of TikTok customers get pleasure from seeing a mixture of photographs and movies.
- Instance: Journey creators use TikTok’s Picture Advertisements to share vacation spot suggestions in a easy, swipeable format, eradicating the strain of capturing every part on video.
8. Redefining Milestones
TikTok is reshaping conventional milestones like homeownership and marriage into extra private, relatable objectives.
Key knowledge consists of:
- 50% of social and video platform customers search content material that displays their very own lives.
- Instance: DoorDash’s #5to9 marketing campaign inspired customers to share how facet hustles assist them obtain private milestones and passions.
9. Accessibility
TikTok’s Symphony instruments, like dubbing and customized avatars, are serving to manufacturers join with international audiences via multilingual and accessible content material:
- Instance: VietJet used AI-generated avatars with multilingual capabilities, rising advert recall and consideration whereas sustaining value effectivity.
10. Rising Communities
TikTok’s area of interest communities proceed to form the platform’s identification and cultural relevance.
Standard micro-communities embrace:
- #WomenInSTEM – Highlighting ladies in historically male-dominated fields.
- #Granfluencers – Older generations partaking with audiences of all ages.
- #CorporateBaddies – Celebrating confidence and elegance in company life.
- #Delulu – A lighthearted development about embracing optimism, even when unrealistic.
In Abstract
TikTok’s newest report exhibits it’s not only a place for dance movies. Success right here depends upon actual engagement, working with various creators, and staying versatile with tendencies.
The platform’s pushing for precise conversations in feedback quite than one-way advertising and marketing. Whereas AI and new options are helpful instruments, genuine connections matter most.
For anybody planning their 2025 technique, these group and engagement tendencies are value watching.
Featured Picture: Screenshot from TikTok ‘What’s Subsequent’ Development Report, January 2025.
