With the vacation interval now behind us (properly, a few of us at the least), it’s time to begin mapping out your method to 2025’s main occasions, with Valentine’s Day being one of many first huge alternatives on the content material calendar.
And TikTok has wasted no time in sharing its Valentine’s Day planning information, with a variety of notes and recommendations on the best way to maximize your alternatives main into the occasion.
As per TikTok:
“Valentine’s Day is a giant deal on TikTok, with 77% of customers throughout the EU celebrating the event and 55% of customers saying Valentine’s Day is essential to them. Early momentum builds as early as December, that means your model ought to goal to get a head-start in your Valentine’s Day campaigns to seize the hearts of TikTok who’re keen to buy.”
TikTok’s Valentine’s Day planning information is simply brief, at 9-pages, nevertheless it’s filled with knowledge insights and notes. You’ll be able to obtain the information for your self right here (with e mail sign-up), however on this publish, we’ll check out a number of the key notes.
First off, TikTok offers a timeline overview in your planning, exhibiting when TikTok customers get thinking about their Valentine’s Day purchases.
As you may see, some individuals are fairly excited in regards to the day of affection, with their plans starting to kind 6 months out, although the bulk don’t begin planning until a month earlier than the day.
The information additionally highlights extra Valentine’s Day planning developments, and hashtags that assist to drive engagement.
As per TikTok:
“On the subject of Valentine’s Day buying, TikTok customers aren’t forgetting to deal with themselves, in addition to sharing the love with their pals are household. In reality, 17% of gifters purchase for each a accomplice and another person, whereas many flip Valentine’s Day right into a second of self-love, utilizing hashtags like #SelfCare and #TreatYourself to have a good time.”
There are additionally notes on the expanded methods wherein TikTok customers look to interact with the occasion, and completely different themed tasks that resonate.
Lastly, TikTok contains extra particular recommendations on Valentine’s Day marketing campaign planning, in addition to steering on the place to analysis your viewers, case research, and extra.
It’s a useful information, which features a heap of insights to help in your planning.
And whilst you’re in all probability nonetheless coming to phrases with the truth that we’re now in 2025, when you do, it might be price having a look, and contemplating your method to the primary huge gross sales push of the yr.
You’ll be able to obtain TikTok’s Valentine’s Day advertising information (with e mail sign-up) right here.
