TikTok has shared some new information into the in-app engagement behaviors of Canadian customers, based mostly on person surveys and utilization insights.
The report particularly seems at how Canadian TikTokers have interaction round totally different celebrations and occasions within the app, together with shopping-based occasions, and the Christmas vacation interval.
Which could possibly be attention-grabbing perception on your TikTok technique, highlighting methods to make extra resonant, participating content material round these key moments.
First off, the information reveals that Canadian TikTokers see the platform as a spot for joyful expression and being their true self.
This is without doubt one of the areas the place TikTok has seen explicit success, in encouraging participation from customers, whereas different platforms have seen a discount in public posting. TikTok’s participatory memes result in extra contributions, which shifts the general strategy to the app.
The information then digs extra deeply into particular occasions, together with key purchasing days:
And the way customers look to interact within the vacation interval:
It additionally seems at how particular communities and moments are celebrated by TikTok customers, offering extra context for themed promotions:
Whereas TikTok has additionally included a list of key takeaways for entrepreneurs:
There are some useful notes and pointers right here, which may affect the way you strategy your TikTok content material. And if you will get it proper, it could possibly be a great way to drive extra curiosity in your model by way of TikTok clips.
You’ll be able to learn TikTok’s fill examine notes right here.
