TikTok has printed a brand new analysis report, in partnership with Magna, which seems to be at how manufacturers can faucet into “tentpole” occasions, and maximize their advertising and marketing efforts in alignment with main topical traits.
Tentpole occasions on this context might be main sporting moments, just like the Olympics, or cultural occasions like Valentine’s Day. It might even relate to your personal product launches, with the information within the report highlighting how manufacturers can maximize curiosity round a broader theme.
And given the way in which that folks eat media is altering, there are numerous issues to think about, and variable approaches relying in your audience.
As per TikTok:
“On TikTok, folks do not simply watch moments – they proactively form them, creating their very own takes, remixing traits, sharing reactions, and, in fact, searching for the occasion. And in contrast to conventional platforms, these conversations can begin weeks earlier than, attain new heights throughout, and maintain lengthy after the second has handed.”
The complete report, which you’ll be able to obtain right here, offers insights into how folks interact with main occasions, and what meaning for advert attain
The report additionally highlights the variance in on-line platforms and conventional TV viewing, and the place the 2 intersect:
“41% of people that recurrently observe main tentpole occasions on [TikTok] had been TV’s hardest to achieve: mild and non-TV streamers. Why? As a result of, whereas TV confirmed what occurred, TikTok was the epicenter of the dialog – inviting each customers and types to be part of all of it.”
It additionally seems to be at regional variances:
The worth of influencers in tentpole advertising and marketing:
In addition to key advert approaches to maximise resonance round occasions:
There are some attention-grabbing notes right here, which might assist to get you considering on how one can maximize your advertising and marketing efforts round huge cultural occasions.
And whereas quite a lot of the notes listed below are geared in the direction of larger manufacturers, with TV advert budgets, there are nonetheless some related factors that relate to any enterprise seeking to hook into the hype surrounding huge occasions.
You possibly can obtain the TikTok/Magna tentpole occasions examine right here.
