With vacation planning now in full swing, TikTok has revealed a brand new advertising and marketing playbook for SMBs, which may enable you to maximize your TikTok efforts.
The 19-page playbook covers all facets of TikTok advertising and marketing, with a variety of notes and options to assist information your strategy. The complete information is on the market right here (with e mail sign-up), however on this put up, we’ll check out a few of the key notes).
First off, the information gives an outline of TikTok’s recognition and relevance for entrepreneurs, with a variety of utilization stats.
The information then appears to be like on the numerous TikTok advert instruments accessible, and the way you need to use every to your benefit.
![TikTok CPG guide](https://www.socialmediatoday.com/imgproxy/jIQlMK_z-oXmmy-co3T-wqs1O2CW9bIU-8V6XJo4zPo/g:ce/rs:fit:320:392/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19jcGdfZ3VpZGUyMS5wbmc=.webp)
TikTok’s additionally included a variety of inventive suggestions to your movies:
![TikTok CPG guide](https://www.socialmediatoday.com/imgproxy/915lkzNz85TZNeP8ji5oqt5EgZtgCBSNTrAq5Hfchho/g:ce/rs:fit:320:626/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19jcGdfZ3VpZGUzLnBuZw==.webp)
In addition to concepts and inspiration, to assist get you pondering:
![TikTok CPG guide](https://www.socialmediatoday.com/imgproxy/dCGtLk_3Dkdy-wFoaUc6L5Sbj1YIqY7HOlN4mAsFYPs/g:ce/rs:fit:320:626/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19jcGdfZ3VpZGU0LnBuZw==.webp)
There’s additionally an instance overview of easy methods to map out your TikTok content material:
![TikTok CPG guide](https://www.socialmediatoday.com/imgproxy/v3sMRftnfj41BPWZfBhGfompi5WR-KoYlgGsjsSttyY/g:ce/rs:fit:320:639/bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19jcGdfZ3VpZGU1LnBuZw==.webp)
Plenty of these notes are the identical as you’ll have heard and/or learn earlier than, however there are some useful pointers that would get your TikTok technique in line, and make sure that you’re making greatest use of the instruments at your disposal.
In the event you’re seeking to make TikTok a spotlight this yr, it’s price contemplating.
You may obtain TikTok’s 2024 CPG Playbook for SMBs right here.