TikTok is working with ParalympicsGB to lift consciousness of the video games and encourage future athletes by reaching new audiences.
With the Paralympic Video games now in full swing, TikTok is working to lift consciousness and pleasure across the occasion and para-sport extra typically by partaking new audiences with bespoke content material.
By means of partnerships with Channel 4, ParalympicsGB and the Worldwide Paralympics Committee (IPC), the video-led platform is utilizing creator advertising and the unity of its fanbase to help Paralympians and educate individuals about sport and disabilities.
“It’s uncommon that you simply get a sporting organisation the place all the house nations are supporting one group. It has a uniting issue, and we all know there will probably be superb, genuine, and inspirational content material from sensible athletes that works nicely on TikTok,” TikTok’s world head of sports activities partnership, Rollo Goldstaub, tells Advertising and marketing Week.
