TikTok’s acquired a brand new approach for leisure manufacturers to faucet into the collective in-app hype round film and TV exhibits, with TikTok Highlight providing a extra complete option to entry fan engagement within the app.
As you may see on this overview, TikTok Highlight permits leisure publishers and film studios to get extra direct buy hyperlinks in entrance of TikTok customers.
As defined by TikTok:
“TikTok Highlight identifies relevant TikToks on our platform and attributes an anchor hyperlink. The hyperlink drives audiences to a devoted touchdown web page the place they will uncover extra particulars like synopsis, solid, official accounts, and a group of different creator content material linked to the identical title, permitting followers to discover the fandom and dialog across the title, totally immersing themselves locally.”
From there, followers also can hyperlink by way of to related streaming platforms to look at or buy film tickets.
The method will allow producers and publishers to work with TikTok to determine the appropriate creators to associate with, whereas additionally growing incentives to encourage creation and participation round launches and occasions.
“One of the best-in-class TikToks are then amplified throughout the platform and past, together with TikTok socials, academic supplies, and eventized touchpoints.”
Highlight campaigns also can embrace gamified calls-to-action to the creator group to create associated TikTok movies with the intention to unlock customized in-app parts.
It’s a distinct segment providing, however for these trying to amplify promotion of movies and TV sequence, it might be a priceless option to hook into the popular culture zeitgeist, and be sure that TikTok tendencies are extra instantly linked again to their merchandise and buy choices.
And if it’s profitable, you may think about TikTok additionally increasing the identical to different areas. #BookTok, for instance, might be one other space the place that is relevant, whereas sports activities groups may additionally faucet into comparable hype within the app.
It’s a high-end providing, which can even include a high-end price ticket. Nevertheless it might be an attention-grabbing consideration for movie studios and publishers.
