With the Oscars developing this weekend, TikTok has introduced a brand new in-app Oscars Hub, which is able to present a showcase of all the most recent movie and movie star information associated to the occasion.
As defined by TikTok:
“[The Oscars hub] is accessible in additional than 30 areas globally and options official @Oscars content material. New this yr is an in-app contest the place creators can win money rewards, prizes and an opportunity to be featured on @tiktokcreators for posting inventive, distinctive takes on Oscars content material.”
TikTok ran the identical in-app hub promotion final yr, offering a customized method to entry related details about the movie awards ceremony, and have interaction with key creators and moments across the occasion.
And TikTok says that movie engagement is greater than ever this yr:
“With over 2.6M mixed posts and a 50% enhance in posts within the US in 2024, #FilmTok and #MovieTok proceed to develop their affect on the business whereas providing film buffs a spot to share their ideas on their passions, rejoice movie, and join across the buzziest moments in leisure. 87% of US TikTok customers report going to the films, solidifying the platform as a go-to vacation spot for audiences to interact with every little thing associated to their favourite exhibits and flicks.”
One promotion kind specifically that’s labored for motion pictures is TikTok’s Highlight adverts, which TikTok says has helped to drive direct engagement with movie content material.
“Straight from an in-app touchdown web page, customers can watch their favourite applications on streaming platforms and even buy film tickets. Studios have embraced the function by way of distinctive partnerships on movies like Dune: Half Two, which is nominated for 5 Academy Awards together with Finest Image. Warner Bros. partnered with over 90 TikTok creators to advertise the film, encouraging followers to create greater than 260,000 Dune-related movies inside two weeks, supported by official content material akin to behind-the-scenes appears, film clips and forged movies. TikTok turned the highest driver of site visitors to the ticketing hub throughout opening weekend.”
Certainly, TikTok says that 47% of its U.S. customers have found a brand new film coming to theaters on TikTok, whereas 36% bought a ticket.
As such, TikTok’s in-app Oscars hub might be a key factor to assist enhance movie engagement, which might additionally current expanded alternatives for manufacturers to faucet into the broader hype.
You may try TikTok’s Oscars Hub by looking out “#Oscars2025” within the app.
