TikTok has shared its newest 12 months in Evaluation abstract, which highlights the entire high clips, creators and traits within the app based mostly on engagement knowledge all through 2024.
And the overview takes on a further which means this time round.
As defined by TikTok:
“In 2024, we have been very demure, reveled in brat summer time, and adored a cheeky pygmy hippo, all whereas supporting companies of all sizes that considerably contribute to the US financial system. All year long, over 170 million People proceed to be a part of a billion-strong world group to find new concepts, share passions, and encourage change. From record-breaking artists to reimagined recipes, best-sellers, and bustling companies of all sizes, we discovered pleasure in studying, laughing, and connecting with each other.”
TikTok’s eager to notice its affect on the U.S. financial system, and its total utilization, because it continues to stare down a probable ban within the U.S., as a part of the enforced sell-off invoice.
TikTok’s nonetheless combating the U.S. Authorities’s sell-off order, and President-Elect Donald Trump has vowed that he’ll save the app. However proper now, it nonetheless looks as if it’s on monitor to be faraway from the U.S. someday subsequent yr.
Which is why this yr’s yr in assessment takes on a secondary which means, in highlighting the app’s worth to American customers.
TikTok’s highlighted each U.S. and world traits in its 2024 lists, together with the highest songs within the app.
The U.S. itemizing is just a little totally different:
Little doubt many of those tracks are acquainted, and even in the event you don’t know them by identify, you probably would in the event you heard them, with the identical songs showing on many, many trending clips.
TikTok’s additionally shared the highest artists as nicely:
TikTok has turn into a key supply for music promotion, with artists making it a central focus, as extra individuals uncover new artists through the app. As such, this additionally serves as an summary of broader music traits for the yr.
TikTok’s additionally shared chosen stats from different communities, like #BookTok, which has additionally turn into an influential arts aspect.
Whereas sports activities has additionally seen rising curiosity within the app:
TikTok’s additionally eager to focus on the affect that it’s had for companies, and specifically, the regular rise of live-stream commerce.
“In the US, the variety of TikTok Store LIVE periods hosted every month practically tripled this yr, permitting sellers and creators to attach with their audiences in real-time. Throughout her Black Friday LIVE, Stormi Steele of Canvas Magnificence turned the first-ever vendor to surpass $2M in TikTok Store gross sales through a single livestream, with over $1 million of that inside the first two hours. Mandy Peña of SimplyMandys revamped $1.2 million in gross sales throughout a single TikTok LIVE. The record-breaking achievements of enterprise house owners showcase the immense potential of stay commerce with the TikTok group.”
Stay-stream buying is a key focus for TikTok, after seeing main success with the format in its Chinese language homeland. It hasn’t caught on in the identical approach with customers in Western markets, however possibly, TikTok customers are coming round, which might current main alternative for the app.
For comparability, TikTok generated round $3.8 billion on complete in-app gross sales final yr. Douyin, the Chinese language model of the app, generated over $500 billion.
It’s an attention-grabbing overview of TikTok traits, and actually, broader cultural shifts total, highlighting the worth the app holds for a lot of, many customers.
Does that matter regarding the potential of a full ban of the app? I imply, most likely not, however TikTok will preserve pushing its worth to U.S. audiences because it seeks to combat the sell-off order.
You may take a look at TikTok’s full 2024 yr in assessment right here.
