TikTok’s seeking to underline its affect on the music trade, with the discharge of its second annual “Music Affect Report”.
And for those who weren’t clear on the affect TikTok can have for musicians, the report spells it out in fairly definitive phrases.
Primarily based on analysis performed by Luminate, TikTok’s Music Affect Report goals to spotlight how the platform helps musicians to realize publicity, resulting in expanded affect on the broader trade.
As defined by TikTok:
“The Music Affect Report – which analyzes knowledge from 2024 – considers the affect that TikTok and its customers have on the music trade and artists when it comes to music discovery, consumption, chart success, and contribution to trade revenues.”
The report features a vary of notes on the function that TikTok now performs within the broader recording trade.
The report is separated into fan and artist affect, with TikTok sharing a spread of notes on how the platform is now serving to customers uncover new music.
Among the many key factors:
- U.S. TikTok customers are 74% extra prone to uncover and share new music on social and short-form video platforms than the common short-form video person
- U.S. music listeners who use TikTok are 68% extra probably to make use of a paid-for music streaming subscription than the U.S. normal inhabitants
- U.S. music tremendous followers on TikTok spend extra money on music than even the common U.S. music tremendous fan
Given the continuing dialogue of TikTok’s potential elimination from the U.S., you possibly can wager that a whole lot of music trade people are pouring over these figures.
The report additionally features a vary of stats associated to direct trade affect, together with:
- TikTok whole views are considerably associated to streaming volumes for 96% of artists analyzed.
- 84% of all songs that entered the Billboard World 200 this 12 months ‘went viral’ (i.e. had a interval of excessive engagement) on TikTok beforehand.
The report additionally contains profiles of artists which have gained important traction within the app, with overviews of TikTok’s affect on their profession.
There’s even breakdowns of great moments of their rise, and the way that’s correlated with their TikTok success.
It’s a fairly compelling report, which can little question be of curiosity to all music trade people, whereas it additionally underlines TikTok’s broader cultural affect.
And once more, with a TikTok ban nonetheless doable within the U.S., you possibly can wager that these figures stand out much more, as musicians ponder promotions with out the app.
You’ll be able to obtain TikTok’s Music Affect Report right here.
