TikTok has introduced a brand new slate of activations and programming for Worldwide Girls’s Day, which is that this Friday, March 8.
And the occasions will prolong past the day itself, with numerous new initiatives designed to offer ongoing assist for female-owned creators and types.
First off, TikTok’s launching a brand new #WomenOfTikTok Creator Program, which is able to present assist for feminine creators which can be utilizing TikTok “to interrupt boundaries and encourage”.
As per TikTok:
“The three-month program will launch in Spring 2024. Collaborating creators may have the chance to satisfy different trailblazing girls and discover ways to elevate their content material by way of unique programming and academic alternatives. We’re excited to empower our girls creator neighborhood to unleash their creativity by way of the Energy of We!”
TikTok may also be internet hosting a two-part digital bootcamp for feminine enterprise homeowners, designed to assist them maximize their advertising on TikTok, whereas it’s additionally operating a LIVE session with girls entrepreneurs from @urbandessertlab and @bridalbabes, who’ll share their insights into how one can use TikTok for enterprise.
Customers will be capable to head to the devoted Worldwide Girls’s Day content material hub to study extra concerning the numerous activations.
Lastly, TikTok’s additionally launching a brand new marketing campaign for IWD known as “The Energy of We”, which is able to spotlight and have fun feminine creators.
Regardless of ongoing challenges to its platform, which may finally end in it being banned within the U.S., TikTok continues to assist key initiatives to focus on completely different person communities. Worldwide Girls’s Day is one other alternative on this respect, and it’s good to see TikTok making an effort to showcase feminine creators.
