TikTok has introduced an official partnership with the Worldwide Paralympic Committee which is able to see TikTok promote unique Paralympics content material over the interval of the Video games.
The Paralympics will get underway in Paris subsequent week, and TikTok is launching a spread of activations to assist customers interact with the occasion.
As per TikTok:
“In tandem with the Paris 2024 Paralympic Video games, we’re thrilled to crew up with the Worldwide Paralympic Committee (IPC) to interact world audiences within the Paris 2024 Paralympic Video games and additional the event of Para sport globally. From now till the Closing Ceremony on September 8, we’ll launch a sequence of unique content material by way of TikTok LIVE, together with only-on-TikTok viewpoints of the opening and shutting ceremonies, excursions of occasion venues, interviews with Paralympians, family and friends of athletes, followers, and extra.”
TikTok will host a sequence of TikTok LIVE broadcasts that includes Paralympians, which will even embrace alternatives to donate to Para sport growth packages.
“Together with the IPC, we’re launching limited-edition Phryge Items. Impressed by the enduring Phrygian cap, the Paralympic Phryge brings this iconic image into the world of sports activities. Viewers worldwide can tune into the @paralympics account to search out our unique Phryge Items throughout this era.”
TikTok will even spotlight unique Paralympics content material in-stream, whereas the official @paralympics account will characteristic on-the-ground excursions of competitors venues, interviews with athletes, and extra.
Sport is a key driver of group engagement on TikTok, and the capability to additionally assist Paralympic athletes will present important alternative to focus on the Video games over the following few weeks.
That would additionally facilitate alternative for branded content material tie-ins and partnerships with influencers associated to the Video games.
As famous, the Paralympics will get underway subsequent Thursday, with TikTok planning to host content material within the lead-up to the occasion.
