TikTok’s including one other music integration with a brand new “Share to TikTok” choice that’ll allow customers to share music from Apple Music and Spotify to TikTok.
As you may see on this instance, the brand new music sharing choice will allow customers to simply put up what they’re listening to on Apple Music or Spotify direct to TikTok, with a variety of sticker sorts that you should use to spotlight the monitor.
Right here’s the way it appears sharing from Spotify.
Customers will even have the ability to share tracks through DM, with the stickers opening to the monitor itemizing in Apple Music or Spotify when tapped.
As defined by TikTok:
“Our “Share To TikTok” integration permits seamless sharing of content material from music streaming companies to TikTok, unlocking a limitless new methodology of artistic expression for customers and creators alike, together with a capability for artists, authors, and podcasters to seamlessly join with their audiences on TikTok.”
I imply, “limitless” looks like a fairly large assertion, however it’s one other strategy to share music within the app. And on condition that TikTok has grow to be a key platform for music discovery, enabling extra music engagement is a key focus for the app.
Certainly, analysis exhibits that TikTok customers are considerably extra prone to each uncover and share new music content material within the app, whereas 75% of its customers additionally discover new artists through TikTok clips.
TikTok’s affect on the music trade is now so important, that some artists have even modified the names of their tracks to align with in-app traits.
As such, it is smart for TikTok to double down on music discovery the place it could possibly, and to assist customers amplify their favourite artists in-stream.
Offering a direct hyperlink again to streaming companies might be a helpful driver on this regard, serving to customers simply go from listening to a clip of the monitor to connecting to the entire thing, in addition to the artists’ complete catalog.
TikTok says that the brand new sharing integration is now dwell within the app.
