Meta’s Threads app continues to achieve traction, at the very least when it comes to whole app downloads, reaching the primary spot on the iOS downloads chart for September, in line with the newest information from AppFigures.
As you possibly can see on this overview, a lot of the foremost spots stay unchanged from the earlier month, although AppFigures does be aware that general app downloads declined in each July and August.
However Threads has continued to get consideration. That doesn’t essentially imply that every one of those downloads will lead to considerably extra energetic customers, as folks may strive it after which transfer on. However it’s one other indicator that Meta is, as a minimum, onto one thing with its Twitter clone app.
After all, Threads was helped by X being banned in Brazil, which noticed downloads of each Threads and decentralized social app Bluesky leap within the area. That’s most likely the most important issue which has pushed Threads greater, although within the general obtain charts, Threads solely jumped one spot to quantity 5.
So it’s not like some meteoric, unprecedented rise in improve both, however nonetheless, Threads is holding agency within the obtain charts, which bodes nicely for its general prospects.
So the place is X on this?
X ix presently forty second within the iOS obtain charts within the U.S., so it’s nonetheless struggling to maximise curiosity following its rebrand.
Some have steered that it’s because X will not be a brand new app, so it’s not going to get the identical form of traction as one that individuals haven’t already received on their telephones, however that doesn’t ring true for apps like Fb and Instagram, which stay excessive on the listings.
Although, as all the time, that’s not stopping Elon Musk from attempting to reframe the info.
As I’ve defined many instances, X will not be a information app. and it’s solely listed within the “Information” class on iOS as a result of earlier Twitter administration switched its classification to be able to keep away from destructive comparisons with Fb. However it’s not a information app, and actually, it may well’t be labeled as one on the Google Play Retailer as a result of it’s primarily reliant on UGC.
X is a social media app, and nonetheless a well-liked on at that. And with 250 million every day energetic customers, it’s nicely forward of the person counts for these precise information apps.
So the suggestion that X is a most popular supply of reports due to that is an utter misnomer, which Elon is aware of, however that’s not stopping him from looking for to re-angle no matter info he can to his profit.
If that, in itself, doesn’t at the very least elevate questions on his techniques, I don’t know what to let you know.
However Threads, at 200 million customers and climbing, might nicely change into a professional contender within the real-time social house, and a challenger for X on this entrance. It’s nonetheless received a solution to go, and there are lots of communities embedded on X that don’t appear to be they’ll be making the swap. Mix that with Threads famous aversion to politics, and it’s not going to be simple for Threads to unseat X general.
However perhaps, after the U.S. election, when politics is much less of a spotlight, there will likely be a chance there.
My prediction? If Trump wins, Elon and X will discover new help, and new methods to prop up the enterprise, whereas the fixed cycle of headlines generated by Trump will guarantee politics stays a key focus, driving extra engagement within the app. If Harris wins, nevertheless, politics will take extra of a backseat, which can work in Threads’ favor.
