O2 has created AI grandma Daisy to sort out scammers and enhance consciousness of the model’s fraud prevention expertise.
It could be truthful to say that of all of the makes use of for AI we’ve heard over the past 12 months, creating an AI granny to sort out rip-off callers is among the extra novel.
However that’s precisely what O2 has performed with Daisy, backed by a PR marketing campaign with Love Island’s Amy Hart supposed to assist enhance consciousness of the cell community’s rip-off safety choices and ramp up its buyer centricity.
For Virgin Media O2’s advertising and marketing director Simon Valcarcel, the marketing campaign happened due to the advertising and marketing group’s deal with fixing “issues” with the precise instruments.
“The issues don’t actually change, the instruments change as they develop over time,” he explains.
