The Advertising and marketing Week Podcast is again for 2025 and we’re beginning with a have a look at a few of this week’s largest advertising and marketing tales.
Deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporters Molly Innes and Niamh Carroll dig into the large advertising and marketing tales making headlines this week.
We kick off by analysing the potential fallout for manufacturers and creators after TikTok was briefly banned for US customers earlier than being reinstated over the weekend, in addition to unpacking the dramatic implications of Aldi’s authorized loss to cider model Thatchers and what it might imply for the way forward for copycat merchandise.
Niamh shares insights from her reporting on how manufacturers can uncover new avenues for development, whether or not they’re market leaders or challengers. We discover how manufacturers can develop in 2025, from the position of worth to fostering perception in development. The latter is an concept Munnawar Chishty – not too long ago promoted to CMO of Carlsberg Britvic – mentioned with Advertising and marketing Week earlier this month.
Ensure that to hearken to your complete podcast to get a sneak peek at 2025’s Profession & Wage Survey outcomes, as Charlotte reveals how typically manufacturers and companies are going into the workplace and we debate how return-to-office (RTO) insurance policies are impacting entrepreneurs.
Forward of the subsequent episode in Advertising and marketing Week’s common sequence, discover The Advertising and marketing Week Podcast on Apple Podcasts, Spotify and Soundcloud.
