Entrepreneurs take word: If you wish to execute a sturdy, seamless content material technique, you want a content material calendar.
Content material calendars aren’t nearly organizing your upcoming posts; additionally they assist guarantee that your content material aligns along with your strategic objectives and maximizes your assets effectively.
Whether or not you’re managing a number of social platforms or experimenting with varied content material sorts, a content material calendar offers you with the blueprint for constant, impactful content material creation.
On this article, we’ve rounded up the highest 9 content material calendar templates, every designed to streamline content material planning and increase productiveness.
From easy spreadsheets to extra complicated options, we’ve compiled a spread of templates to fit your wants.
Let’s dive in.
What Is A Content material Calendar?
Earlier than leaping into one of the best content material calendar templates, let’s begin with the fundamentals.
A content material calendar is a essentially a time-management system tailor-made for content material creation. It helps you manage your workflow into manageable weekly or day by day blocks, enabling you to take care of a transparent and structured method to producing content material.
It additionally offers you a fowl’s-eye view of your content material technique, permitting you to know what you will have in the pipeline and when and the place it is going to be printed.
This manner, you possibly can align your content material with upcoming occasions, advertising and marketing campaigns, product releases, and many others., to make sure every bit of content material meets your viewers the place they’re and serves its meant goal.
A content material calendar is an indispensable instrument for social media entrepreneurs, bloggers, freelancers, and content material creators. With a content material calendar, you possibly can constantly produce high-quality content material, which is vital to constructing an engaged group.
Whereas some individuals want to make use of specialised software program for his or her content material calendar wants, it’s attainable to begin with one thing so simple as an Excel sheet.
Right here, we’ll spotlight some present content material calendar templates that you just can simply leverage and adapt to your model’s must get began.
Why Ought to I Use A Content material Calendar?
Whether or not you’re the one content material specialist in your in-house ecommerce firm or an company social media supervisor, a content material calendar makes you higher organized along with your campaigns.
It’s additionally a useful instrument for collaborating with a number of teammates, as it might assist inform them of what’s wanted and when.
Why? At a look, it’s simple to know what went reside, together with the copy and asset used. Type your posts by social platform and assign some shade coding. Normally, every tab is marked by month.
As a result of you possibly can see the larger image (at the very least a month upfront), you possibly can map out themes and day by day social posts forward of schedule, plan well-researched infographics along with your designer, and monitor how your posts are doing.
You’re higher outfitted to craft your message to your audience, preserving their desires and desires in thoughts when the seasonal traits come and go.
You possibly can plan round holidays and vital world occasions, from Valentine’s Day to Pleasure Month or any nationwide occasion related to your model values.
(To not toot our personal horn, however we’ve got our personal advertising and marketing calendar that can assist you with simply that!)
Plus, by planning forward, you’re much less prone to commit a pretend pas – because the content material can be brainstormed, briefed, permitted, and printed earlier than crunch time. It’s a protecting measure.
With out additional ado, listed below are our picks (most of them are free!).
Prime 9 Content material Calendar Templates For 2024
1. CoSchedule Advertising Calendar Template
If you’re operating a WordPress weblog, CoSchedule could also be your greatest guess.
It actually shines in content material advertising and marketing with its user-friendly interface and AI-driven options, such because the AI Social Assistant, which will help you draft social messages to boost engagement and save time.
The intuitive calendar is simple to make use of. It has 15 seamless integrations, together with WordPress, TikTok, Instagram, Fb, Mailchimp, and extra.
The Bluesky and Google Enterprise Profile integrations will help streamline your content material administration throughout totally different platforms, whereas functionalities just like the TikTok Slideshow Scheduling function permit for dynamic content material creation straight out of your calendar interface.
We advocate this one for those who handle your weblog and social media. It’s an important selection for particular person and small to medium-sized advertising and marketing groups searching for an easy, environment friendly method to handle their content material.
- Price: Free plan provides a social calendar with as much as three customers and two social profiles. Paid choices begin at $19/month for extra customers, social profiles, and extra superior options.
2. Airtable Content material Calendar Template
Screenshot from Airtable.com, April 2024When you’re managing a content material calendar in Google Sheets, Excel, or CSV recordsdata and seeking to improve, Airtable is a wonderful selection.
Airtable simplifies content material administration with its strong automation options for reminders and process monitoring, that are excellent for individuals who want to not juggle complicated spreadsheet formulation.
The platform helps a number of knowledge fields for essential content material administration, resembling Title, Author, Due Date, Standing, and Picture, and permits for simple customization to fit your particular workflow wants.
Airtable’s easy content material calendar template allows you to handle every part from social media content material to weblog posts and extra, offering a transparent overview of writer workloads, concepts within the pipeline, and key outcomes important for any content material technique.
You possibly can assign duties, monitor deadlines with a number of calendar views (together with a grid, kanban, or calendar format), and ship reminders by way of built-in alerts to make sure that everyone seems to be staying on monitor.
- Price: A free model is accessible; extra superior options are included within the paid plans, that are tailor-made to workforce measurement and particular wants.
3. HubSpot Social Media Content material Calendar Template
Screenshot from HubSpot.com, April 2024Excel geeks, rejoice!
HubSpot’s free Social Media Content material Calendar is fairly versatile. Simply insert the month + 12 months into the Month-to-month Planning Calendar tab, and regulate the template to fit your model.
The template is structured with a number of tabs devoted to varied platforms, together with Fb, LinkedIn, Instagram, X (Twitter), and Pinterest, making certain you possibly can handle updates throughout your social channels with precision.
Every tab is thoughtfully designed, offering examples of easy methods to greatest have interaction along with your viewers on every platform.
There may be additionally a Content material Repository tab that can assist you monitor all of the content material you’re producing, which is invaluable for organizing and reusing your present content material.
It even comes with a complete starter information PDF that helps you perceive easy methods to benefit from the template.
It’s extra for social media than weblog posts, so we advocate this one for social media specialists in startups and in-house social media managers for ecommerce manufacturers – although it might be tailor-made to suit quite a lot of wants.
- Price: Free – simply obtain the template.
4. Trello Editorial Content material Calendar Template
Screenshot from Trello.com, April 2024A well-liked venture administration instrument, Trello is a perfect content material calendar selection for enormous groups already on an Agile framework and utilizing related merchandise (Jira, Confluence, and many others.).
The drag-and-drop performance is simple to make use of. One look, and you understand what the duty standing is.
Trello provides a specialised free editorial content material calendar template that’s ideally suited for seamlessly managing your entire lifecycle of weblog posts and social media content material.
Utilizing the template, you possibly can visually monitor every bit of content material from conception to publication. You possibly can handle drafts, coordinate illustrations, and connect obligatory belongings straight to every Trello card devoted to particular content material items.
The template enhances workforce collaboration by enabling you so as to add editors, designers, and social media managers to playing cards, making certain that every one stakeholders are saved up-to-date.
You’ll additionally discover checklists to make sure all steps are accomplished, filterable card labels, and a calendar view to present you a transparent perspective in your publishing pipeline, making it a robust instrument for big groups centered on detailed content material planning and execution.
- Price: Free – enroll and obtain the template.
5. Hootsuite Social Media Content material Calendar Template
Screenshot from Hootsuite.com, April 2024Much like HubSpot’s template, Hootsuite has a downloadable, free Google Sheet spreadsheet with 5 tabs: Directions, Technique, Month-to-month View, Weekly View, and Evergreen Content material Library – for Instagram, Fb, X (Twitter), LinkedIn, and every other platform you would possibly wish to add.
The weekly view is a pretty distinctive function that you just don’t see in each template.
The Directions tab offers recommendations on utilizing the template, whereas the Technique tab helps you propose your total technique – together with your enterprise objectives, social objectives, content material pillars, items, and techniques. Like HubSpot’s template, Hootsuite’s evergreen content material tab allows you to construct a library of content material to revisit when wanted.
It even lists key dates of curiosity obtainable all year long for every month – resembling occasions like Black Friday and Small Enterprise Saturday (USA) – that can assist you keep on prime of essential advertising and marketing moments.
The straightforward-to-use template is customizable but ideally suited for Excel professionals who don’t wish to use a paid instrument and the additional options that include it. It’s ideally suited for companies of all sizes and is a sensible selection for groups seeking to optimize their workflows with out investing in premium instruments.
- Price: Free to obtain by filling out a lead era type.
6. Adobe Categorical Content material Scheduler
Screenshot from Adobe.com, April 2024Adobe Categorical’s free content material scheduler is a good free instrument for taking management of your social media planning and publishing course of.
It offers a visually oriented interface the place posts are prominently displayed in a big format for simple readability of captions and clear viewing of photographs.
It additionally has color-coding and labeling rows that can assist you keep organized, permitting you to categorize posts and word essential marketing campaign particulars or workforce communications.
You possibly can join your social accounts on to the content material scheduler and schedule them upfront or publish them with the press of a button. Customers also can save concepts as unscheduled posts, create draft posts, and simply rearrange content material utilizing the drag-and-drop performance.
Adobe Categorical additionally provides a plethora of templates and supplies that can assist you create and edit content material in-platform.
- Price: Free to make use of, with extra superior options obtainable for individuals who join Adobe’s Premium and Groups paid tiers.
7. Small Enterprise Tendencies Social Media Calendar Template
Screenshot from SmallBizTrends.com, April 2024The content material calendar template from Small Enterprise Tendencies is tailor-made particularly for – you guessed it – small companies!
It attracts from the corporate’s efficient advertising and marketing methods that can assist you streamline your social media and advertising and marketing efforts. It’s obtainable for obtain in varied codecs, together with Phrase, Excel, and PDF, making it customizable for your enterprise’s wants.
The template itself is pretty easy. It contains a Monday to Friday overview of content material throughout Fb, Instagram, Pinterest, X (Twitter), LinkedIn, and TikTok, in addition to a bit for “All Platforms.”
It’s plug-and-play, which means you’d merely enter your plans for every channel, every day (and duplicate them week over week).
What we love about this template is that Small Enterprise Tendencies provides ideas all through for what you would possibly do this day. For instance, “Share posts from happy prospects” on Instagram on Wednesday, or “Have an unveiling of your newest services or products” on TikTok on Monday.
Whereas not exhaustive, it’s a pleasant contact to assist present inspiration, particularly for people and small companies simply getting began. We like this template for its simplicity and low studying curve.
8. Backlinko Content material Calendar Template
Screenshot from Backlinko.com, April 2024Backlinko provides a flexible, free content material calendar template that’s a sensible instrument for each people and small groups seeking to improve their content material manufacturing efforts.
Accessible as an Excel spreadsheet or a Google sheet, the template options two essential elements: a primary month-to-month calendar view and a extra detailed content material checklist and workflow sheet.
The month-to-month view provides a clear slate for primary scheduling, whereas the workflow tab is meticulously designed to information customers by way of the varied levels of content material creation (from drafting to publishing), making it notably helpful for managing a number of items concurrently.
This is the place the actual power of Backlinko’s template lies. The step-by-step information to content material growth within the workflow tab covers every part from meta descriptions to design, e-mail advertising and marketing, and extra, making certain everybody on your workforce stays on monitor with every bit of content material.
9. Monday.com Content material Calendar Template
Screenshot from Monday.com, April 2024The Monday.com content material calendar template is a pleasant possibility for groups that wish to consolidate their content material creation and distribution pipeline.
Merely dive into its versatile dashboard, and customise the template to align completely with your workforce’s operational circulate.
Designed to assist a ton of content material sorts and phases – from the preliminary brainstorming to the ultimate publishing levels – Monday.com’s template ensures every bit of content material is tracked and managed effectively throughout platforms.
It contains a centralized content material administration system that permits customers to assign duties to important workforce members resembling writers, designers, and editors.
You could have a number of viewing choices, resembling Gantt, calendar, Kanban, and type views. It additionally permits you to combine with instruments like Google Drive, Adobe Inventive Cloud, and Dropbox.
As well as, you possibly can entry built-in automation for reminders and notifications to maintain everybody on monitor.
This one is right for each small-scale initiatives and bigger content material operations, with its deal with effectivity and scalability.
- Price: Free – simply enroll and get began.
How A Content material Calendar Can Enhance Your Content material Planning
Efficient content material planning is essential for elevating your advertising and marketing technique.
If you wish to take management of your advertising and marketing technique and create impactful content material that resonates with its audience, a content material calendar is for you.
As this text highlights, making a content material calendar doesn’t should be sophisticated or arduous – particularly when loads of intuitive and highly effective templates are already in place to get you began.
Discover our prime picks, discover your match, and set the stage for a 12 months of impactful content material creation. Completely happy planning!
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