Tag: Influencer Marketing

Advertisers will ramp up spend on creators in 2024, IAB forecasts

How the best marketing campaigns of 2023 mastered pop culture nostalgia

McDonald’s reinvents McNugget Buddies for streetwear-minded adults

Gillette encourages gamers to ‘hit reset’ for global campaign

Snap helps brands streamline creator partnerships with new solutions

Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

Unilever spins TikTok soap opera as part of #CleanTok sponsorship