Tag: Data/Analytics

Sociable: Meta posts solid increases in revenue and usage for Q4 2023

Marketing playbook: Breaking down industry trends to follow in 2024

Inside the creator marketing trends expected to go viral in 2024

8 predictions for 2024 as marketing seeks a new normal

Snap names Samba TV measurement partner in pitch to entertainment advertisers

YouTube reinforces brand safety for growing Shorts format

Dentsu: Ad market to grow 4.6% as brands priortize attention over reach

Advertisers will ramp up spend on creators in 2024, IAB forecasts

Ad-spending market continues to recover, though 2024 presents mixed picture

How Pop-Tarts Bites hones its messaging with data-driven insights