Tag: Creative

Hotels.com recruits NBA stars to promote mobile app, loyalty program

Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play

Frito-Lay reaffirms commitment to diverse creators with new campaign

Oscar Mayer, Mint Mobile dole out free bacon for national campaign

Advertisers will ramp up spend on creators in 2024, IAB forecasts

State Farm takes inside look at NFL players and ‘at-home teammates’

Brand backlash: Are 2023’s epic marketing fails part of a bigger problem?

Pop-Tarts unveils edible mascot for inaugural bowl game

Mars recycles old ads for M&Ms, Twix to promote net-zero progress

How Walmart’s shoppable rom-com bridges holiday content, commerce