Tag: Brand Strategy

How Pop-Tarts Bites hones its messaging with data-driven insights

How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

Chili’s remixes Baby Back Ribs jingle with Boyz II Men

Sleigh the season: Will caution stifle the holidays or can marketers win?

Lay’s, reality star Matt James join viral TikTok trend with cookbook kit

Dove, animated influencer promote mental health ahead of Thanksgiving

Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

Snoop Dogg gives up smoke for Solo Stove campaign

Lego uses AR for transatlantic snowball throwing contest

Disney, Verizon help bring children’s wishes to life with AR experience