Tag: Brand Strategy

Mars recycles old ads for M&Ms, Twix to promote net-zero progress

How Walmart’s shoppable rom-com bridges holiday content, commerce

How the best marketing campaigns of 2023 mastered pop culture nostalgia

Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa

Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway

McDonald’s reinvents McNugget Buddies for streetwear-minded adults

Gillette encourages gamers to ‘hit reset’ for global campaign

Mars brand Excel Gum uses ASMR to relieve studying stress

Why Inspire Brands puts identity at the center of its marketing

Edgewell, Ford on preserving an innovative streak in times of constraint