Tag: Agencies

Marketing playbook: Breaking down industry trends to follow in 2024

What Apple’s adoption of RCS for iPhones could mean for marketers

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

8 predictions for 2024 as marketing seeks a new normal

Instacart seeks off-site retail media scale with Google Shopping ads pact

Snap names Samba TV measurement partner in pitch to entertainment advertisers

Peacock’s first exclusive NFL game will go commercial-free for a quarter

YouTube reinforces brand safety for growing Shorts format

Dentsu: Ad market to grow 4.6% as brands priortize attention over reach

Ad-spending market continues to recover, though 2024 presents mixed picture