Tag: Ad Tech

Marketing playbook: Breaking down industry trends to follow in 2024

What Apple’s adoption of RCS for iPhones could mean for marketers

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

Instacart seeks off-site retail media scale with Google Shopping ads pact

General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts

Snap names Samba TV measurement partner in pitch to entertainment advertisers

YouTube reinforces brand safety for growing Shorts format

TikTok unveils Out of Phone OOH ad solution for brands

Why Inspire Brands puts identity at the center of its marketing

Snap helps brands streamline creator partnerships with new solutions