For the third yr operating, social media trumps data of AI and efficiency advertising as probably the most overrated talent, based on unique knowledge.
Is social media probably the most overrated talent in advertising? Entrepreneurs appear to assume so.
For the third yr operating, experience in social is rated probably the most overrated talent by over 1 / 4 (25.2%) of the greater than 3,500 respondents to Advertising Week’s 2025 Profession & Wage Survey.
A fifth (20.1%) contemplate data of AI to be probably the most overrated talent, adopted by digital advertising (19.1%) and efficiency advertising (18.5%).
