Social Media Image Size Guide For All Platforms (2024)

When you’re not utilizing social media to develop your model consciousness, enhance model sentiment, and construct a group of loyal followers, try to be.

With extra social platforms popping up each month, there are extra methods than ever to attach together with your prospects and prospects by way of partaking content material.

However earlier than you begin posting at will, it’s vital to notice that no two social platforms have the very same guidelines for picture sizes.

We’ve put collectively a complete information on the best way to dimension social media photographs for the social networks that matter.

Let’s get into it.

Social Media Picture Dimension Cheat Sheet

Fb Picture Sizes

As the biggest social community on the earth, Fb has confirmed itself to be a robust mechanism for connecting with right now’s customers.

It’s additionally a extremely visible channel the place photographs can be utilized to each current your model and interact in genuine storytelling.

From the way you current your organization’s profile to the sorts of photographs you share to your feed and your Fb Tales, making certain your photographs are as much as spec is essential.

Fb Profile Picture

• Really helpful picture dimension: 196 x 196 pixels.

Your Fb profile image will probably be cropped to look as a circle, so be sure to maintain your photograph’s topic or emblem inside “protected zones” so nothing will get cropped out.

Show dimension differs relying on the gadget:

• For desktop, it shows at 176 x 176 pixels.
• For smartphones, it shows at 196 x 196 pixels.
• For many function telephones, it shows at 36 x 36 pixels.

In case your profile photograph encompasses a emblem or textual content, a PNG file would possibly provide the finest outcomes.

Fb Cowl Picture

You may have extra room to get artistic together with your cowl photograph, because it’s a lot bigger than your profile image. However that additionally means you want the decision proper, or your picture would possibly seem stretched.

• Really helpful picture dimension: It have to be a minimal of 400 pixels broad and 150 pixels tall, although we advocate a picture that’s 851 x 315 pixels for one of the best outcomes.

Show dimension differs relying on the gadget:

• For desktop, it shows at 820 x 312 pixels.
• For smartphones, it shows at 640 x 360 pixels.

Your cowl photograph will load quickest as an sRGB JPG file that’s lower than 100 kilobytes.

Like together with your Fb profile photograph, you’ll seemingly get higher outcomes utilizing a PNG file in case your cowl photograph encompasses a emblem or textual content.

Fb Shared Picture

• Really helpful picture dimension: 1200 x 630 pixels.

Whereas the panorama format above is the beneficial picture dimension, you too can publish in different picture orientations:

• Sq.: 1080 x 1080 pixels.
• Portrait: 1080 x 1350 pixels.

Fb Tales

• Really helpful picture dimension: 1080 x 1920 pixels.
• Fb Tales are vertical picture options (very similar to Instagram Tales) with a facet ratio of 9:16.
• Deal with protecting any textual content or vital data within the middle of your picture, in order that another parts received’t cowl it.

Learn extra about Fb advertising and marketing.

Instagram Picture Sizes

Most likely essentially the most visible social community of all of them, Instagram is beloved by manufacturers and customers alike.

The very nature of the platform – which facilities round sharing pictures and movies – has made it extraordinarily common for visible storytelling, and its status for pioneering new options (like Instagram Tales) has cemented it as an area to look at.

Creating a elegant profile is step one to succeeding on Instagram. From there, you’ll wish to experiment with completely different publish varieties – resembling Instagram Tales, Instagram Reels, and even photograph carousels – to see what your viewers finds most partaking.

Instagram Profile Picture

• Really helpful picture dimension: 320 x 320 pixels is the correct dimension to make sure your photograph reveals up nicely (regardless that it shows at 110 x 110 pixels on cell).

Like with Fb, your Instagram profile image will seem as a circle, so be conscious of what’s going to get cropped out of the sides.

In contrast to some platforms, your followers can’t click on to increase your Instagram profile picture, so be sure it may be clearly seen as it’s.

Instagram Feed Posts

When sharing a photograph to your Instagram feed, you could have a number of completely different orientation choices to select from.

Your best option will rely upon the content material itself – however at all times remember the fact that you must optimize for a mobile-first viewers.

Really helpful picture sizes:

• Portrait: 1080 x 1350 pixels with a facet ratio of  4:5.
• Sq.: 1080 x 1080 pixels with a facet ratio of 1:1.
• Panorama: 1080 x 566 pixels with a facet ratio of 1.91:1.
• Instagram helps picture side ratios between 1.91:1 and 4:5.

For finest outcomes, Instagram recommends importing photographs with a width of 1080 pixels and a peak of between 566 and 1350 pixels, relying on the side ratio you’re in search of. When you share a photograph at a decrease decision than that, Instagram will enlarge it. Equally, should you share a photograph at a better decision, it is going to be cropped.

• As soon as posted to Instagram, your photograph will show as a 161 x 161 pixels thumbnail in your profile.
• You can too publish an Instagram Carousel of as much as 10 photographs.

Instagram Tales

Instagram tales are ephemeral, however that doesn’t imply you shouldn’t put effort into importing pictures your viewers will love.

• Really helpful picture dimension: 1080 x 1920 pixels.
• With a minimal decision of 600 x 1067 pixels, it’s a superb rule of thumb to maintain your photographs above these numbers.
• Instagram Tales is a vertical picture format, so your pictures will seem in a 9:16 side ratio.
• There’s a most file dimension of 4 GB for Instagram Tales.

Instagram Reels

Reels have the identical sizing and dimensions as Instagram Tales.

• Really helpful picture dimension: 1080 x 1920 pixels, with a facet ratio of 9:16.
• Your Reels will probably be cropped all the way down to a 1:1 sq. picture in your profile feed, and a 4:5 portrait within the residence feed.
• Due to this fact, try to be conscious to position any textual content or vital visuals within the middle “protected zone” of your video.

Learn extra about Instagram advertising and marketing.

Twitter Picture Sizes

Twitter is a platform of quick, succinct tweets – nevertheless it’s additionally about photographs!

Including pictures and movies to your tweets might be a good way to supply your viewers with further content material or inform a deeper story – and sometimes, this will make for extra partaking content material.

Like with different platforms, utilizing imagery to create a profile that visually displays your model may also help in fostering model recognition with Twitter customers.

Twitter Profile Picture

• Really helpful picture dimension: 400 x 400 pixels.
• Minimal picture dimension: 200 x 200 pixels

The utmost file dimension for profile pictures on Twitter is 2 MB, so be sure your picture doesn’t exceed this.

Don’t neglect that your profile photograph will probably be round, as with many different social media platforms.

Twitter Cowl Picture

• Really helpful picture dimension: 1500 x 500 pixels.
• The utmost dimension for header pictures on Twitter is 5 MB, although GIFs might be as much as 15 MB should you use the web site.
• The file varieties that Twitter help are JPEG, GIF, and PNG. It doesn’t settle for BMP, TIFF, or different codecs.

Goal to get as near the beneficial picture dimension as doable right here with the intention to decrease the probability that your header photograph will seem blurred or stretched.

Be conscious that your header will seem otherwise relying on the gadget on which it’s considered, so it helps to have a look on each desktop and cell after you’ve uploaded yours.

Twitter In-Stream Photos

• Really helpful picture dimension: 1600 x 900 pixels with a 16:9 side ratio.
• Twitter will robotically crop in-feed photographs to 500 x 335 px, the place customers can then click on to increase to 1600 x 900.

Whereas 1600 x 900px is the perfect dimension to make sure that nothing is cropped out of your image within the in-feed preview, you too can add in several resolutions:

• Sq.: 1080 x 1080 pixels
• Portrait: 1080 x 1350 pixels.

Facet ratios will probably be optimized otherwise relying on the gadget. Twitter recommends utilizing 2:1 or 1:1 on desktop or 2:1, 3:4, 5:4, or 16:9 on cell.

Different elements you must take into account for Twitter in-stream pictures:

• The utmost picture dimension is 5 MB.
• Twitter accepts GIF, JPEG, and PNG recordsdata.
• It doesn’t settle for BMP, TIFF, or different file codecs.
• You possibly can publish as much as 4 photographs per publish, however doing it will alter how they’re displayed and their side ratio.

Learn extra about Twitter advertising and marketing.

LinkedIn Picture Sizes

LinkedIn has cornered the market because the go-to social media community for skilled networking.

But it surely’s greater than only a place for recruiters and job seekers to attach; it’s an area the place companies and people can construct their manufacturers, share their tales, and join with like-minded individuals.

Importing high-quality photographs, each in your profile parts and within the content material you share, is paramount in presenting professionally on LinkedIn – so be sure to adhere to beneficial sizing.

LinkedIn Private Web page

• Really helpful profile photograph dimension: A minimal of 400 x 400 pixels.
• Really helpful cowl photograph dimension: 1,584 x 396 pixels.

LinkedIn Firm Profile Picture

• Really helpful picture dimension: 400 x 400 pixels.
• Pictures have to be an absolute minimal of 268 x 268 pixels.
• On LinkedIn, your profile photograph will seem as a sq. with a 1:1 side ratio.
• Most file dimension of 4 MB.
• LinkedIn accepts JPEG, GIF, and PNG file varieties.

LinkedIn Firm Cowl Picture

• Really helpful picture dimension: 1128 x 191 pixels.
• Be sure you max out your decision right here so your picture isn’t blurry – and keep in mind that it’ll seem barely otherwise on varied units.
• Bear in mind that your organization emblem will overlap your cowl photograph within the decrease left nook.

LinkedIn Submit Picture Dimension

• Really helpful picture dimension: 1200 x 627 pixels.
• LinkedIn defaults to a 1.91.1 ratio for picture posts and hyperlink posts.

You can too add photographs in different dimensions, resembling:

• Sq.: 1080 x 1080 pixels.
• Portrait: 1080 x 1350 pixels.

Learn extra about LinkedIn advertising and marketing.

TikTok Picture Sizes

TikTok has rapidly risen among the many ranks as one of the crucial common video-sharing social media apps.

Whereas it goes with out saying that you must perceive the proper sizing for any movies you add to TikTok, it’s additionally vital to know the correct sizing for different content material parts on the platform – resembling your profile photograph, and any carousel photographs you would possibly wish to publish.

Getting these proper will result in extra engagement together with your target market.

TikTok Profile Picture

• Really helpful picture dimension: 200 x 200 pixels.
• The minimal dimension for a TikTok profile photograph is 20 x 20 pixels, however adhering to the beneficial sizing above offers you one of the best outcomes.

TikTok Video Dimension

• Really helpful video dimension: 1080 x 1920 pixels.
• 9:16 is the perfect side ratio for TikTok movies.
• Most video size of three minutes.

TikTok Carousel Picture Dimension

• Really helpful picture dimension: 1080 x 1920 pixels.

For finest outcomes, you must intention for a 9:16 or 1:1 side ratio for TikTok carousels, however importing photographs with a 4:5 ratio can also be doable.

Learn extra about TikTok advertising and marketing.

Pinterest Picture Sizes

Visuals are core to the Pinterest platform, because it’s primarily a spot for customers to find issues – from recipes to residence decor concepts and extra.

For manufacturers, Pinterest is a superb place to attach together with your ideally suited viewers via content material that conjures up them and catches their eye. It’s additionally a robust software for sharing your merchandise and inspiring individuals who had been beforehand unaware of your model to grow to be prospects.

So, naturally, you wish to be sure your Pinterest photographs are top-notch.

Pinterest Profile Picture

• Really helpful picture dimension: 165 x 165 pixels.
• Like different platforms, your Pinterest profile photograph will seem as a circle – so hold that in thoughts when selecting a picture.
• Your profile will show otherwise on completely different areas of the positioning:
  • On the house web page, it shows at 165 x 165 pixels.
  • On the remainder of Pinterest, it shows at 32 x 32 pixels.
• The utmost file dimension is 10 MB.
• You should utilize a JPG or PNG file sort in your profile photograph.

Pinterest Cowl Picture

• Really helpful picture dimension: 800 x 450 pixels.

Pinterest Pin Picture

• Really helpful picture dimension: 1000 x 1500 pixels for a vertical picture.
• Pinterest recommends utilizing a picture side ratio of two:3 in your Pin photographs to offer your viewers one of the best expertise.
• Pins will seem on the feed and boards with a width of 236 pixels.
• The utmost file dimension is 20 MB.

Pinterest Board Show Picture

• Really helpful picture dimension: 222 x 150 pixels.
• The smaller thumbnail dimension right here will probably be 55 x 55 pixels.

Different Pinterest Picture Sizes

• For Story Pins, the beneficial picture dimension is 1080 x 1920 pixels.
• For Carousel Pins, the corporate recommends sizing of 1000 x 1500 pixels (portrait) or 1000 x 1000 pixels (sq.) and a facet ratio of 1:1 or 2:3. You possibly can embody as much as 5 photographs.
• Movies on Pinterest is usually a most of quarter-hour and will make the most of the identical beneficial sizing and side ratios as Carousel Pins above.

Learn extra about Pinterest advertising and marketing.

YouTube Picture Sizes

Because the world’s main video-sharing platform, YouTube has grow to be a staple platform for social media customers.

And whereas importing distinctive movies is the objective, there are additionally different methods you possibly can set your self up for achievement on YouTube – resembling in your public-facing profile.

YouTube Profile Picture

• Really helpful picture dimension: 800 x 800 pixels.
• This photograph will show at 98 x 98 pixels.
• Guarantee your photograph content material is centered so nothing is cropped out.

YouTube Profile Banner Picture

• Really helpful picture dimension: 2560 x 1440 pixels, with a 16:9 side ratio.
• The minimal dimension YouTube will settle for in your cowl photograph is 2048 x 1152 pixels.
• Be certain your textual content and logos are throughout the ‘protected zone’ of 1235 x 338 pixels.
• The utmost file dimension is 6 MB.

YouTube Thumbnail Picture

• Really helpful picture dimension: 1280 x 720 pixels, with a minimal width of 640 pixels.

YouTube Video Dimension

• Really helpful video dimension: A minimal dimension of 1280 x 720 pixels, with a 16:9 side ratio.

Learn extra about YouTube advertising and marketing.

Snapchat Picture Sizes

The chief in ephemeral content material, Snapchat remains to be common amongst youthful social customers.

The app focuses closely on vertical picture content material in a 9:16 side ratio, and also you’ll discover that mirrored throughout a number of of its options.

Snapchat Advertisements Picture

• Really helpful picture dimension: A minimal of 1080 x 1920 pixels, with a 9:16 side ratio.
• The utmost file dimension is 5 MB.
• Accepted file varieties are PNG or JPEG.

Snapchat Geofilter

• Really helpful picture dimension: A minimal of 1080 x 1920 pixels, with a 9:16 side ratio.
• The utmost file dimension is 5 MB.

Learn extra about Snapchat advertising and marketing.

Why Resize Your Photos For Each Social Media Channel?

Social media is a aggressive house, with many manufacturers and creators vying for audiences’ consideration.

To pique the curiosity of social customers, it’s essential to place your finest foot ahead in your content material – and which means sharing visuals tailor-made to that platform’s specs.

When you don’t resize your photographs to satisfy the necessities of every channel, they might find yourself wanting pixelated, stretched, awkwardly cropped, or simply plain low-quality, which received’t encourage individuals to have interaction together with your content material.

Past that, every platform’s algorithm will usually reward you for posting optimized and interesting content material, which can assist it acquire much more traction.

How To Resize Photos For Social Media

Trying to resize photographs for social however don’t know the place to begin? Listed below are a couple of widespread instruments you need to use:

In Conclusion

Sizing your photographs accurately for all of your social profiles is a straightforward step to make sure you optimize your social media presence.

Now that you’ve all the mandatory particulars on beneficial sizing throughout every platform and the correct instruments that will help you edit your pictures, nothing ought to cease you from sharing high-quality content material on social media!

The following step is determining precisely what tales you wish to inform and the best way to present invaluable and interesting content material to your viewers.

Good luck!

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Featured Picture: Roman Samborskyi/Shutterstock