Have you learnt what social media success seems like for your corporation?
Like most areas of promoting, outcomes fluctuate based mostly on {industry}, target market, and the flexibility to create content material that pulls prospects.
Rival IQ launched its annual Social Media Benchmark Report for 2023, the place manufacturers in 14 industries examine their social media efficiency towards different manufacturers in the identical aggressive panorama.
The info set covers social media engagement on Fb, Instagram, TikTok, and Twitter for two,100 corporations throughout quite a few industries, starting from meals & beverage to tech.
The Fb following of the businesses analyzed ranges from 25,000 – 1,000,0000, and all have over 5,000 followers on Instagram, TikTok, and Twitter.
The next are the highest insights advertising and marketing professionals must know.
General Engagement
Between 2019-2022 all industries have seen a drop in total engagement on Fb, Instagram, and Twitter.
Fb and Twitter solely confirmed a slight change in engagement.
For Fb, it dropped to 0.06% in 2021, sustaining that charge the next yr. For Twitter, it dropped 0.01% between 2019-2022.
Weekly posting over time for each networks has fallen from 5.8 to five posts per week on Fb and 5.4 to three.9 posts per week on Twitter.
Alternatively, Instagram noticed a a lot bigger drop, from 1.22% to 0.47%. However in contrast to Fb and Twitter, weekly posting on this platform has elevated from 4.3 to 4.5 posts per week.
Fb Engagement
Throughout all industries, Fb’s median engagement charge per publish by followers is 0.06%.
The median variety of weekly posts throughout all industries is 5.04, with media posting essentially the most at 73.5 instances weekly. That is probably as a result of media corporations publish extra information content material than manufacturers in different industries.
Instagram Engagement
Throughout all industries, Instagram’s median engagement charge per publish by followers is 0.47%.
The median variety of weekly posts throughout all industries is 4.6, with sports activities groups posting essentially the most at 15.6 instances weekly.
TikTok Engagement
Throughout all industries, TikTok’s median engagement charge per publish by followers is 5.69%.
The median variety of movies per week throughout all industries is 1.75, with media posting essentially the most at 4.2 instances weekly.
Twitter Engagement
Throughout all industries, Twitter’s median engagement charge per publish by followers is 0.035%.
The median variety of weekly tweets throughout all industries is 3.91, with media tweeting essentially the most at 70.2 instances weekly.
Prime Put up Varieties
One of the best sorts of posts on every social community fluctuate by {industry}.
Picture and video posts drive essentially the most engagement on Fb, whereas hyperlink and standing posts have the least.
For Instagram, the information signifies that companies ought to focus content material creation efforts on Reels, carousels, and photographs. Video posts not uploaded as Reels are inclined to have the least engagement.
On Twitter, posts with photographs, movies, and statuses present essentially the most engagement, whereas Tweets with hyperlinks are inclined to have the least.
Prime Hashtags
Hashtags fluctuate considerably throughout industries and platforms. Vacation hashtags are inclined to generate essentially the most engagement throughout all industries, whereas contests and giveaways have dropped in recognition in comparison with earlier years.
Screenshot from Rival IQ, March 2023Key Takeaways
The important thing takeaway is that every {industry}’s viewers is barely totally different. Whereas meals & beverage manufacturers see the perfect engagement with Instagram Reels, increased training manufacturers see the perfect engagement with Instagram carousels.
To get essentially the most out of your social media technique, discover methods to rework your content material into the format that will get the perfect engagement on every of the highest social networks. This may make sure you attain essentially the most potential prospects with the content material they take pleasure in consuming.
For 100+ pages of industry-specific insights, go to Rival IQ and obtain the 2023 Social Media Bookmark Report.
Featured Picture: 13_Phunkod/Shutterstock
