Everyone knows that Meta is he grand champion of the social media income stakes, however simply how dominant is Zuck’s social behemoth relating to advert consumption, and the way different platforms stack up?
That’s the main target of this visualization from Visible Capitalist, which compares the social media advert spend among the many main gamers.
The info is predicated on social advert spending within the first half of 2024, utilizing information sourced from app intelligence supplier Sensor Tower. So there could also be variances within the present time interval, and every app additionally has different sources of income. However promoting is the place they make most of their cash, which makes this an indicative overview of the place they’re at the moment positioned.
An attention-grabbing take a look at the state of play. You possibly can learn extra in Sensor Tower’s “State of Digital Promoting Report” right here.
