Solo Range, the creator of the smokeless fireplace pit, has named Snoop Dogg as its official “smokesman,” per a press launch. The partnership follows a Nov. 16 announcement from the rapper and marijuana connoisseur that claimed he was “giving up smoke.”
As an alternative of referring to his legendary pot utilization, Snoop Dogg’s coy social media put up — which was made in session together with his household — was truly a teaser for working with the Solo Manufacturers product. The Solo Range permits Snoop Dogg to take pleasure in a hearth pit with out “coughing and his garments smelling all sticky icky,” per a press release.
The hassle, representing Solo Range’s first large-scale nationwide advertising and marketing push, features a 30-second broadcast spot alongside social, podcast, out-of-home and digital parts, in keeping with Advert Age. The marketing campaign was developed by The Martin Company.
As a part of the partnership, Snoop Dogg will crew with the corporate on product innovation and contribute towards designing a signature line of products. A limited-edition bundle, on sale now for $349.99, features a bonfire fireplace pit designed by Snoop, a hearth pit stand, bucket hat and sticker pack.
“We’re stoked to have a product so good, it even impressed Snoop to go smokeless,” stated Solo Manufacturers CEO John Merris in a press release. “As the preferred smokeless fireplace pit on the planet, Solo Range is all about bringing individuals collectively and making a vibe that encourages you to take a seat again, chill out and revel in your time with family and friends.”
Snoop’s cryptic social media put up earlier this month was assumed by many to be associated to a forthcoming advertising and marketing stunt given his excessive quantity work as a model ambassador. Over time, the erstwhile gangsta rapper has appeared in adverts for Pepsi, Sizzling Pockets, Burger King, Dunkin’, T-Cell, Outdated Navy and Fantastic Pistachios. In 2023 alone, he has labored with Grubhub, Corona, Jack within the Field and BIC. The latter marketing campaign revolved round a digital scavenger hunt and out-of-home activation tied to the pot-smoking vacation 4/20.
