In 2007, Marla Bainbridge Martinez went on a trip that modified her life.
She visited Isla Mujeres, a five-mile-long Mexican island off the coast of Cancun, and fell in love with it. She returned for normal visits, assembly different Individuals who had moved there, and began pondering: “They get to dwell there. Why not me?” The reply was work — she was a marketing consultant at a know-how agency, and could not simply give up and transfer to an island.
To make this massive change in her life, she wanted a plan. So she wrote one: She referred to as it The Escape Plan — “my detailed, step-by-step plan on how I’d give up my job and transfer to a Caribbean island,” she says.
As we speak that plan is full. She operates a enterprise referred to as OIE On Isla Experiences, which is an umbrella for a number of revenue streams that drive practically $300,000 in annual income. She books trip leases, affords concierge companies for vacationers, supplies a non-public chef for individuals in trip leases, operates a small cantina, makes island-related merchandise, and designs web sites for native owners.
(Full disclosure: I met Bainbridge inside SPI, a group for enterprise house owners the place many consultants, together with me, supply recommendation and mentorship. For those who’re , I am co-hosting a free occasion on November 29.)
So, what was in that Escape Plan? Right here, she breaks it down.
Writing The Escape Plan
Bainbridge has a background in schooling and curriculum growth — which is to say, she is aware of easy methods to plan. “I began with the top in thoughts and labored backwards,” she says. “I mapped it out by month with month-to-month milestone-like targets.”
In a Google Doc, she outlined the three classes that mattered most:
1. Monetary. She took inventory of what she has, what she owes, and what sort of finances she’d have to dwell on. She referred to as it “Operation Debt Discount.”
2. Community. She listed out her most necessary contacts, together with how they may assist her throughout this second of transition. Did any of them have work she may decide up, for instance? “I used to be in a position to decide up facet hustles till I may get my finger on the heart beat of what was wanted on the island,” she says.
3. Motion: She listed the actions required to give up her job and transfer to an island. That included promoting her home, her automobile, lots of her belongings, placing different issues in storage, and so forth. “Every motion was a stepping stone in direction of reaching the aim,” she says.
What Occurs After ‘The Escape’
Bainbridge needed to flee — however in fact, her plan needed to prolong past that. As soon as she moved to the island in 2010, she wanted to earn a dwelling there. However how?
Throughout her first 12 months on Isla Mujeres, she seemed round for issues to unravel. “There was a necessity for advertising and marketing native companies to assist them keep aggressive,” she says. “I started filling that want, constructing web sites for companies and enhancing their on-line presence on the web and social media.”
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That work led to new connections and alternatives. For instance, she began constructing web sites for individuals who personal trip property leases. One shopper wanted extra assist — not simply in constructing a website, however in driving enterprise to it. Bainbridge stepped up and in the end took over the positioning, which she’s grown from 10 to 100 trip rental listings.
At every step, she’d repeat her course of: She’d do good work, then discover what different wants individuals had. That helped her enter adjoining areas, such because the concierge and personal chef companies for vacationers.
Her Island Life As we speak
Bainbridge has been dwelling her Caribbean dream since 2010, and now loves serving to entrepreneurs escape to their very own fantasies. She says the foundations are easy: If you wish to construct a life you’re keen on, it’s worthwhile to plan for it, draw assist out of your group, and take actual motion.
“My story just isn’t solely about my journey,” she says. “It is an invite for different entrepreneurs to embark on the same path towards being courageous to take dangers, obtain progress and refocus to construct the dwell they wish to dwell as a substitute of 1 that they stumbled onto. It is being intentional and centered about that journey.”
Bainbridge additionally credit “a good portion” of her success to SPI, the net enterprise group that we’re in. If you would like to be taught extra, I am co-hosting a free webinar about 2024 goal-setting on Nov 27 — you may enroll right here.
