Aleyda Solis’ SEOFOMO revealed a survey of ecommerce homeowners and SEOs that signifies a variety of makes use of of AI, reflecting standard search engine marketing techniques and novel methods to extend productiveness, but additionally reveals {that a} important variety of the respondents have but to completely undertake the expertise as a result of they’re nonetheless determining the way it most closely fits into their workflow. Only a few of the survey respondents mentioned they weren’t contemplating AI.
The survey responses confirmed that there are 5 standard class makes use of for AI:
- Content material
- Evaluation & Analysis
- Technical search engine marketing
- Person Expertise & Conversion Charge Optimization
- Generate Consumer Documentation, Schooling & Studying
Content material Creation
The survey respondents used AI for vital causes like product itemizing and descriptions, in addition to for scaling meta descriptions, titles, and alt textual content. Different makes use of embrace creating content material outlines, grammar checks and different assistive makes use of of AI.
However some additionally used it for weblog content material, touchdown pages, and for producing FAQ content material. There’s no particulars of how extensively AI was used for weblog content material however a case might be made in opposition to utilizing it for absolutely producing foremost content material with AI (if that’s how some individuals are utilizing it) due to Google’s current cautionary steerage about intensive use of AI for foremost content material.
Google’s Danny Sullivan on the current Search Central NYC occasion cautioned about low effort content material missing in originality.
The opposite reported makes use of of AI was for grammar checking and readability that are glorious methods to make use of AI. Care must be used even for these functions as a result of AI has a method that may get injected into the content material even for one thing so simple as checking for grammar.
One other fascinating use of AI is for revising content material in order that it matches an organization’s “model voice” which is checking for phrase selections, tone, and even sentence construction.
Lastly, the ecommerce survey respondents reported utilizing AI for brainstorming content material concepts which is one other glorious approach to make use of AI.
Evaluation & Analysis
The half about key phrase evaluation is fascinating as a result of the report lists key phrase analysis and clustering as one of many makes use of. Clustering key phrases in response to similarity is an effective observe as a result of it’s considerably repetitive and spammy to write down pages of content material about associated issues, one web page for every key phrase phrase when one sturdy web page that represents all the subject is sufficient.
Specializing in key phrases for search engine marketing has been round longer than Google, and even Google itself has advanced from utilizing key phrases as a solution to perceive content material to additionally incorporating an understanding of queries and content material as subjects.That is seen in the truth that Google makes use of core topicality programs as a part of its rating algorithm. So it’s considerably curious that topicality analysis wasn’t talked about as one of many makes use of, until key phrase clustering is taken into account a part of that. However, knowledge evaluation is a superb use of AI.
Technical search engine marketing
Technical search engine marketing is a incredible utility of AI as a result of that’s all about automating repetitive search engine marketing duties but additionally for helping on making selections about what to do. There’s a number of methods to do that, together with by importing a set of pointers and/or charts and asking AI to research for particular issues. Apps like Screaming Frog permit integration with OpenAI, so it’s leaving time and cash on the desk to not be investigating all of the methods AI can combine with instruments in addition to simply asking it to research knowledge.https://www.screamingfrog.co.uk/seo-spider/tutorials/how-to-crawl-with-chatgpt/
For instance, one of many makes use of reported within the survey was for producing an inside linking technique.
Person Expertise (UX) & Conversion Charge Optimization (CRO)
One other approach ecommerce retailer homeowners are utilizing AI is for enhancing the person expertise and CRO.
The survey stories:
- “AI-powered product suggestions
- Chatbots for product discovery or buyer help
- CRO/UX audits based mostly on person conduct”
Coaching & Schooling
Lastly, an rising variety of the ecommerce respondents reported utilizing AI for producing coaching documentation for inside use and for creating buyer documentation.
The survey stories:
“Much less widespread however rising:
- Studying how AI instruments operate
- Utilizing AI to create coaching materials or search engine marketing studying assets”
Not Utilizing AI Or Restricted Use
What was stunning is the quantity of SEOs that aren’t utilizing AI in a significant approach. 31% of respondents mentioned they aren’t utilizing AI however are planning to, 3% of the survey respondents had been digging their heels into the bottom and flatly refusing to make use of AI in any approach, whereas a further 4% answered that they weren’t certain.
That makes a full 37% that aren’t utilizing AI in any significant approach. Checked out one other approach, 31% of respondents had been on the brink of undertake AI into their workflow. Many managed WordPress internet hosting firms are integrating AI into their WordPress builder workflow as are some WordPress builders. AI might be built-in through WordPress search engine marketing plugins as effectively. Wix has already built-in AI into their buyer workflow via their proprietary Astro chatbot and firms like Shopify are additionally planning significant and helpful methods to combine AI.
The SEOFOMO survey makes it clear that AI is a major a part of the search engine marketing and ecommerce workflow. Those that don’t use AI shouldn’t really feel like they need to. However should you’re not sure the right way to combine it, a technique to consider it’s to ask: what sorts of duties would you hand off to an intern? These are the sorts of duties that AI excels at, enabling one employee to supply at a stage 5 occasions larger than they may with out utilizing AI.
Learn the SEOFOMO in ecommerce survey outcomes:
The SEOFOMO Ecommerce search engine marketing in 2025 Survey Outcomes
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