Seeking to up your TikTok advertising sport?
It will assist. CreatorIQ lately partnered with TikTok to conduct an evaluation of how manufacturers are utilizing the app and which of them are seeing probably the most success with their TikTok method.
The total report, which you’ll obtain right here (with e-mail sign-up), consists of insights into key ways and approaches when working with TikTok creators, and which particular manufacturers are driving probably the most engagement and curiosity.
Right here’s a fast assessment of the important thing notes.
First off, CreatorIQ offers a collection of TikTok engagement suggestions and knowledge that may assist to tell your TikTok advertising technique,
As per the above, CreatorIQ’s findings present that 55% of TikTok customers point out that they’re extra prone to belief manufacturers after they hear about them from creators, in comparison with different adverts of their feed.
So working with creators is vital, however not all creators are equal on this respect.
CreatorIQ says that manufacturers ought to be seeking to set up long-term partnerships with aligned creators, in order that there’s consistency to that model message.
As per the report:
“A creator who posts a few model month after month and 12 months after 12 months is extra credible than one who posts in regards to the model for just a few days earlier than shifting on. Analysis reveals {that a} client’s probability of shopping for a product will increase when a creator frequently shares their experiences with the product or model.”
So a longer-term settlement is a greater method, which places extra onus on manufacturers to do their homework in researching the creators that finest align with their viewers.
CreatorIQ’s report additionally reveals that engagement charges are a key consideration in maximizing model messaging.
By way of particular manufacturers/sectors, the report reveals that magnificence and trend are the most well-liked verticals within the app, based mostly on Earned Media Worth (EMV).
EMV is CreatorIQ’s personal measurement of social media content material worth, based mostly totally on put up engagement, which goals to quantify model profit.
The truth that magnificence and trend manufacturers are atop the checklist comes as little shock, given the cultural capital of the app. Certainly, within the U.Okay., TikTok is now the second largest on-line magnificence and wellness retailer, in keeping with current reviews.
So in case you’re within the magnificence and/or trend sector, TikTok is a key consideration, and ought to be in your radar as you’re seeking to construct out your vacation advertising plan.
Lastly, the report additionally features a itemizing of the highest 100 manufacturers within the app, based mostly on EMV.
If you wish to get an concept of how you need to method the platform, these manufacturers may present some beneficial pointers and notes, and it may very well be value trying by means of these in your sector to see how they’re making use of TikTok clips.
It’s an fascinating report, with a variety of insights for TikTok entrepreneurs, that might assist to information your considering and method.
You possibly can obtain the complete report right here.
