Pinterest has shared some new knowledge on wedding-related searches within the app, and the important thing marriage ceremony tendencies which might be gaining traction amongst Pinterest customers.
And weddings are an enormous focus within the app. Pinterest says that greater than 10 billion marriage ceremony concepts had been saved by pinners in 2023 alone, whereas many marriage ceremony planners additionally depend on the platform to map out concepts
So what are the important thing nuptial tendencies?
First off, Pinterest says that low-key weddings are on the rise:
“Pinners appear to be turning away from over-the-top, costly weddings and as an alternative placing extra emphasis on high quality time with family members and visitor experiences. Trending venues present that they’re planning intimate weddings in cozy environments that join with nature.”
I imply, given the broader financial circumstances, that’s most likely not a shock, however it might assist in your pitches round marriage ceremony themes.
Pinterest says that subjects like “fairy backyard marriage ceremony gown” have seen a 155% improve in search curiosity, whereas “forest fairy marriage ceremony gown” has additionally seen an enormous soar in curiosity (+690%)
Different search phrases reinforcing this development are “small yard marriage ceremony reception” (+300%), “civil ceremony” (+210%), “small forest marriage ceremony” (+170%) and “Rural marriage ceremony” (+230%).
Pinterest additionally says that searches for classic weddings are on the rise.
“It appears some {couples} are drawn to the attraction and romance of bygone eras, in addition to the traditional and refined aesthetic they bring about. Some might even select to make use of household heirlooms like classic rings so as to add sentimental worth.”
Searches underlining this development embody “70s marriage ceremony gown classic” (+420%), “Victorian marriage ceremony gown classic (+170%), and “Classic lace marriage ceremony gown” (+200%).
Pinterest additional notes that Gen Z are choosing extra colourful marriage ceremony celebrations, whereas “goth glamor” has additionally been a development of observe within the app.
That is worthwhile perception for wedding-related companies, whereas the info additionally underlines the position that Pinterest performs for a lot of customers in serving to them plan out appears to be like and themes for various occasions.
That would relate to what you are promoting, and it could be value taking part in round with Pinterest Traits to see what’s gaining traction, and assessing whether or not it’s value what you are promoting placing extra concentrate on the app.
Pinterest at the moment serves 498 million month-to-month energetic customers, with the overwhelming majority of them coming to the platform with purchasing intent.
May very well be value a glance.
You possibly can take a look at Pinterest’s marriage ceremony tendencies report right here.
