Pinterest has launched its 2025 advertising moments calendar, that can assist you plan for all the important thing dates and occasions of the approaching yr.
However Pinterest had taken a distinct strategy with its listings, increasing it from only a fundamental calendar show, to a broader overview of various celebration varieties, in addition to “life moments” to think about in your planning.
You possibly can obtain Pinterest’s Advertising and marketing Moments information in your area right here, however on this put up, we’ll check out among the key notes.
First off, Pinterest’s information does present a fundamental itemizing of key dates, which it’s calling “Calendar Moments”.
As you’ll be able to see on this show (from the AU model), Pinterest has included an outline of the foremost occasions and themes of every season in your planning, together with indicators of when Pinterest customers start to consider every.
However Pinterest’s information can also be separated into different “moments”, to assist increase your serious about your tie-in promotions.
As you’ll be able to see on this overview, for every month, Pinterest has additionally listed seasonal actions and themes, which might assist to additional information your considering.
Pinterest’s additionally included a list of “Life Moments”, which may occur anytime all year long, however can also be price contemplating in your advertising themes.
As you’ll be able to see, every of those extra notes consists of widespread key phrases for every, which relate to look phrases used within the app.
Which might present extra steerage in your planning, serving to you to faucet into these key themes to maximise your promotions, by connecting with totally different audiences.
It’s an attention-grabbing overview, which affords somewhat extra meals for thought than your fundamental occasion itemizing. And whereas it’s additionally rather less prescriptive consequently, there may very well be some worthwhile reminders and pointers right here that hyperlink extra particularly to your merchandise and potential affords.
An attention-grabbing learn both manner, and with Pinterest persevering with so as to add extra customers, it ought to a minimum of be in your radar.
You possibly can obtain Pinterest’s advertising moments information in your area right here.
