With neighborhood at its coronary heart, quickly rising magnificence model Elf is eager to supply its viewers extra than simply make-up.
Elf’s worldwide advertising director Ansella Thomas-Evans revealed that the make-up model is wanting “past conventional magnificence boundaries” and truly sees itself as “extra of an leisure firm”.
She informed the viewers at Advertising Week’s Competition of Advertising immediately (3 October) that Elf was one of many first manufacturers on TikTok, Twitch and Be Actual and defined it’s because it is crucial for the enterprise to “not simply be a magnificence neighborhood” however to indicate up wherever its customers are and “entertain” these customers.
Its latest leisure enterprise is a 16 observe ‘Get Prepared With Music’ album that will likely be launched later this month.
