McDonald’s is celebrating the thirtieth anniversary of the enduring 90s TV present Associates with a particular Comfortable Meal promotion. The fast-food large has rolled out limited-edition Associates-themed Comfortable Meals, full with collectible packaging and toy collectible figurines of beloved characters Ross, Rachel, Monica, Chandler, Joey and Phoebe.
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However there is a catch: the Associates Comfortable Meal is barely accessible in Spain, leaving followers in different international locations out of luck. Many U.S. Associates lovers and collectors around the globe are already turning to on-line resellers or hoping to snag these nostalgic toys by worldwide channels.
Sellers have already began promoting the Associates Comfortable Meal toys on resale platforms like eBay, the place particular person figures are listed for as much as $100, and full units are listed for as a lot as $1,000.
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Associates, a basic sitcom from the Nineteen Nineties, adopted six close-knit pals by their private {and professional} lives in New York Metropolis. The present is thought for its humor, together with memorable catchphrases, and continues to develop in recognition even many years after its unique run. It stays a cultural touchstone for followers worldwide.
McDonald’s Spain is celebrating 30 years of Associates with an unique grownup Comfortable Meal! Followers can acquire collectible figurines of all six forged members and revel in a particular sauce known as “Monica’s Marinara” within the Associates Field.#Associates #Friends30 #McDonaldsSpain #AdultHappyMeal #FriendsBox pic.twitter.com/uEe1qtocav
— Respectthechain (@respectthechain) October 9, 2024
By providing unique entry to those in style Associates character toys, McDonald’s has tapped into a strong advertising and marketing formulation — the mixture of nostalgia and shortage. This technique has proved profitable in previous campaigns, like final summer time’s Collector’s Meals, which additionally leveraged nostalgia — primarily by way of the collector’s cups included with the meal — to create pleasure and enhance demand.
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As McDonald’s continues to mix popular culture with its iconic model, the corporate demonstrates its means to generate important buzz not solely from its core clients but in addition from a broader viewers which may not sometimes have interaction with its choices. By retaining the promotion unique and restricted, McDonald’s reinforces the notion that nostalgia, when paired with exclusivity, can captivate shoppers and drive each take-out and in-store visitors.
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